​Jazzercise has long been associated with 1980s aerobics.

Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise AND CURRENT INFO (Girlforce, for example), then address the importance of the following:

  • Corporate mission and rebranding alignment with it
  • Defining features of the product/service
  • Current competitors
  • How the company is differentiating itself from competition
  • What is your substantiated opinion of the potential rebrand effectiveness?

Requirement

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APA format, citations and heading/subheadings

 
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