Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise AND CURRENT INFO (Girlforce, for example), then address the importance of the following:
- Corporate mission and rebranding alignment with it
- Defining features of the product/service
- Current competitors
- How the company is differentiating itself from competition
- What is your substantiated opinion of the potential rebrand effectiveness?
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