2-1 Discussion: Effective Communications

Reflect on your work experience or research recent news articles about organizational communication. Identify a situation where you think an organization or brand may have miscommunicated a message to its employees or other stakeholders. Perhaps management made a change in processes and did not communicate the change or the reason for the change to employees at all levels. When describing the scenario, identify the specific problems and issues that should be addressed with communications, and explain why the issue is substantial enough to warrant communications.

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