Capstone Course Assignment Details – Week 3 Discussion Forum 1

Part 1: Primary Task

Within the Discussion Forum area, write at least 250 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

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  • Target marketing involves 3 activities: market segmentation, market targeting, and market positioning. These market activities can be targeted at 4 levels: segments, niches, local areas, and individuals.
  • Describe your operation briefly, and then describe your targeted market and how you will approach the marketing activities to reach this target market.
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