case study (Zare)

Description

In 2003, Zara’s CIO must decide whether to upgrade the retailer’s IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite these limitations, however, Zara’s parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry. The case describes this value chain, concentrating on its operations and IT infrastructure.

Learning objective:

To show how one company makes brilliant use of multiple information channels: subjective and objective; qualitative and quantitative; and phone, face-to-face, e-mail, and modem. Also, to highlight the inside-out approach to selecting IT. To demonstrate how information and IT support a business model.

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Each team will read the above, discuss, and address the following questions. All teams will submit the assignment answers.

1-What information does Zara need to operate its business model?

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