Corporate Strategy is concerned with the overall purpose and scope of the business to meet various stakeholder expectations.
Operations strategy is how that function is going to add value in support of the corporate strategy. It requires continuous cross-functional interaction. The operations strategy should be customer driven.
For this discussion, compare and contrast corporate strategy to operations strategy. Provide examples of each type of strategy.
A minimum of one reference is required.
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Write a 2-page analysis of a selected business-related case that has been decided by a state court, a federal court, or the United States Supreme Court.
In this introductory course to business law, you will examine real-world court decisions pertinent to the topics that you will be studying. This is not a course designed to train lawyers, and you are not expected to be an attorney-in-training. However, you will be entailed to do a substantial amount of independent research in the scholarly and professional resources of the field. You will be called upon to locate court cases in which the legal topics of focus for each assessment are applied, to select one that you think represents a pertinent example of the law, and to write an analysis paper for each case.
If you have never researched or read court cases before, you may find these tasks daunting at first. To help you get your research started, some prominent searchable databases of court cases have been recommended for you in the Resources. Try to imagine yourself as either the plaintiff or the defendant in the cases you review, to make these controversies more resonant to your life. It will help to make the material more engaging and enjoyable.
Use the resources provided to begin to familiarize yourself with the legal terminology as early as possible, in order to help you make sense of the complex language often found in court cases. It is vital that you start by familiarizing yourself with the essential legal terminology, in order to develop a grounding in the theoretical and conceptual underpinnings of American business law. The terminology that you will learn in this course will be useful in both a scholarly and everyday context.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency 1: Articulate the importance, context, purpose, and relevance of law in a business environment.
Articulate the importance, context, purpose, and relevance of law in a business environment.
Competency 3: Evaluate key judicial concepts that influence the decisions related to business.
Evaluate key judicial concepts that influence the decisions related to business.
Competency 5: Develop information literacy skills as applied to business law.
Exhibit information literacy skills as applied to business law.
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Presentations are to be in-depth discussions of any angle you choice within the parameters of the directive given below. Presentation length should be no less than 5 minutes and no longer than 10 minutes.
Criteria will be on the clarity of the information you deliver. Quality of the visual aids and handouts, if any. Your mastery of the narrow focus you give to your presentation.
You are the Marketing Manager for M & M Mars Corporation – Dove Chocolates Division. You have been tasked with marketing a new entrant into the market place The product line you will be tasked to come up with a marketing plan for is the new “Chocolate Heaven” collection. The product line is liquor filled chocolates. The line includes candies filled with Drambuie, Amaretto, Grand Marnier, Cointreau and Franjelico.
You are to come up with a marketing plan and strategy for this Strategic Business Unit of M & M Mars.
Include the following components in your paper:
• Define project scope (topic and company – what will you be presenting in your project) • Definition of the objectives and competitive strategy of this SBU • Relevance to success in the market place • Best practices • Examples • In-depth marketing plan for the product
Your paper is to be a minimum of 1,500 words (7 – 10 pages) in length APA formatted using references to support your suggestions.
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Your Chief of Police has started a task force to identify the highest crime areas in your city. He is relying on you to advise him on the best way to determine these areas based on your research methodology expertise.
Therefore, you must draft an essay to help the chief understand the four major purposes of research as well as to indicate which is the best approach for identifying the highest crime areas.
In a minimum of 1 – 2 pages of written text (not including the cover page and reference page), you will:
Identify and describe the 4 purposes of research
Provide an example for each purpose of research
Indicate the relationship among the 4 purposes of research
Indicate which of the 4 purposes would be best for identifying the highest crime areas in the city
APA specifications are expected to be followed in the format of the proposal, the citations, and the references. For more information visit: the writing center. More information on writing your project is noted in the Directions page in this unit.
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As a follow up to either 1 and or 2, read the postings and reply. This can be an opinion, follow-up question, discussion, remark, argument, or agreement about what was stated. Remember to stay professional. You are free to disagree or agree with something that someone has said, but you must clearly show why. Discuss how you feel their postings relate or are different from your own. Feel free to debate points, and hold a discussion!
Note: EACH response should be a “minimum” of 475 words each (does not count references and or restating what a classmate said) and include “at least” one properly referenced source each (in accordance with APA 6th edition)
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Please type up answers in MS Word, font 12, double-spaced. The assignment must be at least 3 pages in length
Scenario:
Pick and research an international/global organization. Complete a SWOT analysis on that organization using the outline below as your guide. DO NOT submit an outline as your completed assignment, please type up each section in paragraph form.
Assignment:
State the name of that firm and give a brief description of that firm
Complete a SWOT Analysis
List and discuss at least two internal strengths of the organization
i.Discuss whether or not each strength can be considered a distinctive competence for the organization
List and discuss at least two internal weaknesses of the organization
List and discuss at least two external opportunities for the organization stemming from the segments of the general environment
i.For each opportunity you must state which segment the opportunity is stemming from (economic, demographic, political/legal, sociocultural, technological, global, or physical)
List and discuss at least two external threats for the organization stemming from the segments of the general environment
i.For each threat you must state which segment the threat is stemming from (economic, demographic, political/legal, sociocultural, technological, global, or physical)
Recommendations
Discuss the steps/action you, as CEO, would take to
i.strengthen the weaknesses
ii. capitalize on the opportunities
iii. minimize the threats
Please use at least three outside resources to complete this assignment.
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Note: While representative of possible situations faced by the Brooklyn Nets, all scenarios in this assignment are fictional.
Real Business
For a large discount retail store like Target and Walmart, it can be difficult to get the marketing mix just right for a given product. There are so many products in the store fighting for the attention of customers. There is also the challenge of helping the suppliers of each product maximize their profits while making sure the store is making money. With so many things to consider, working in marketing for such a large business can be a challenge.
Your Role
This week, you’ll be acting as a Marketing Manager in the sporting goods section.
WHAT IS A MARKETING MANAGER?
Marketing Managers are responsible for developing, implementing and executing marketing plans, either for an entire organization or for particular categories or products within the organization, in order to attract potential customers and keep existing ones.
Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research to improve existing products and services, working with advertising agencies, and determining the best way to get products in front of customers.
As a marketing manager for a discount retail store in Brooklyn, you have been asked to evaluate a marketing plan for basketballs to ensure that the 4 P’s of marketing are being applied well. Using your knowledge of the 4 P’s and the best approach to generating sales, you’ll take a look at a number of marketing recommendations and choose the approach that you believe will sell the most products.
INSTRUCTIONS
Step 1: Product
In the Marketing Analysis Presentation provided by your marketing team, you’ll see three different basketballs that need to be included in the product display on Slide 2. Each product has unique features.
Based on the information provided about the customers that shop at the store location on Slide 3, choose the basketball that you think will sell the most. Write 2-5 sentences explaining the rationale for your decision.
Step 2: Place
On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential buyers about where they are most likely to purchase these products.
Use your knowledge about product placement to choose the best place to sell the products, deciding between traditional stores and online. Write 2-5 sentences explaining the rationale for your decision.
Step 3: Promotion
Slide 5 of the Marketing Analysis Presentation shows three recommended advertisements, including a special deal promotion, for the product that is expected to sell the best.
Based on the information provided about the customers that shop at this store location on Slide 3, determine which promotional activity will sell the most product at this particular store. Write 2-5 sentences explaining the rationale for your decision.
Step 4: Price
Look at the pricing options available for each of the three products together on Slide 6.
Based on your knowledge of the Pricing Strategies discussed on pages 186-187 in the textbook, choose the option that has the best pricing mix for all three products. Refer to the customer information on Slide 2, if needed. Write 2-5 sentences explaining the rationale for your decision.
Note: You should complete Step 5 after reading the material in Week 7.
Step 5: Brand & Sales Pitch
The company that makes one of the basketballs is looking to rebrand the product. They have asked for your input on possible brand ideas.
First, read the Brand Vision statement which summarizes the goal for the new brand. Then, look at the logo, name, and tagline recommendations. Which of the two brand directions do you think best meets the goals of the brand vision? Please support your decisions.
Second, write a 2-3 sentence sales pitch that you would use to try to convince someone to purchase this product.
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students will create a cross-functional commodity council in the format of a PowerPoint presentation.
Required Elements of the Commodity Council:
Select a category of tangible goods that a large organization might purchase in quantity (For example, tires for the automotive industry).
Create a cross-functional commodity council for that category of goods.
As chairman:
Ø , assign members to specific roles;
Ø define ground rules for council activities;
Ø set up council’s communication process;
Ø and specify what kinds of results the council can provide to support effective purchasing.
Ø Be specific and use examples.
Required Formatting of the Commodity Council:
The PowerPoint presentation should consists of 12 slides
Use short bullet points on slides and talking points in the Notes area. (Use “Click Here to Add Notes” for talking points)
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we have to discuss this with our classmate in the blackboard so we can write a discussion and read at lest two of our classmate discussions and discuss with them ..
The book is :
Foundations of Business, 4rd Edition
Pride/Hughes/Kapoor
South Western, Cengage Learning
*could u write the discussion then I will send you my classmate discussions to discuss only one time .
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Students: Now that most of you have atleast a basic working knowledge of our economic system (it’s positives & negatives) as a result of your recent assignments, discussion questions, etc., it’s time to expand your knowledge and perceptions of other planned economies. Refer to your textbook (or other sourses) to obtain a thorough comprehension of the features of each economic system: Capitalism, Communism, Socialism, Mixed Economy.
Discussion Question: After considering the characteristics of each alternative economic system coupled with your recently expanded knowledge of our capitalistic economy, discuss the advantages and disadvantages of these systems and which one would best serve the needs of the American people in general. Be very explicit with your answers and opinions.
Special Note: Remember, you will be heavily graded on your discussion questions. I still expect well-thoughtout responses and 100% interaction among you and your classmates. I expect a minimum of 8 posts per student.
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-Please note that Professor is too serious about Plagiarism so please make it different.
thank you..
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