In 600–800 words, respond to a series of questions about the past success and current challenges of Dell’s supply chain, and offer your thoughts regarding Dell’s distribution strategy, based on assigned library articles.
Dell has been selling computers for over 25 years with its unique, direct build-to-order sales model. After reading the related articles from the Capella library (linked in the Resources under the Required Resources heading), answer the following questions:
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- Why has Dell’s direct supply chain been so successful?
- Describe the main supply chain challenges that Dell is now facing and provide your recommendations for solving them.
- Was Dell’s decision to sell its products via retail outlets a viable solution? Do you agree with this distribution strategy? Why or why not?
Your assessment should be written in a Microsoft Word document 600–800 words in length. All written assessments should follow APA rules for attributing sources.