Differentiation, business and finance homework help

Please see attached to help answer the following questions:

Which description best fits Andrews? For clarity:

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– A differentiator competes through good designs, high awareness, and easy accessibility.
– A cost leader competes on price by reducing costs and passing the savings to customers.
– A broad player competes in all parts of the market.
– A niche player competes in selected parts of the market.

Which of these four statements best describes your company’s current strategy?

Select: 1
Andrews is a broad differentiator
Andrews is a niche differentiator
Andrews is a niche cost leader
Andrews is a broad cost leader

n order to sell a product at a profit the product must be priced higher than the total of what it costs you to build the unit, plus period expenses, and plus overhead.

At the end of last year the broad cost leader Chester had an Elite product Coat. Use the Inquirer’s Production Analysis to find Coat’s production cost, (labor+materials). Exclude possible inventory carrying costs. Assume period expenses and overhead total 1/2 of their production cost. What is the minimum price the product could have been sold for to cover the unit cost, period expenses, and overhead?

Select: 1
$35.00
$21.45
$32.17
$10.72

Select all of the following statements that are true four years from now, in the year 2020.Select: 2

The Nano segment will demand 5,405 thousand units
The Thrift segment will demand 7,744 thousand units
The Core segment will demand 9,774 thousand units
The Elite segment will demand 5,871 thousand units

Assuming Digby’s current market share for its Dell product remains the same, how many units of Dell should Digby expect to sell in the primary segment for the upcoming year?
Select: 1
441 units
401 units
292 units
302 units

nvesting $2,000,000 in TQM’s Channel Support Systems initiative will at a minimum increase demand for your products 1.7% in this and in all future rounds. (Refer to the TQM Initiative worksheet in the CompXM.xls Decisions menu.) Looking at the Round 0 Inquirer for Andrews, last year’s sales were $163,290,917. Assuming similar sales next year, the 1.7% increase in demand will provide $2,775,946 of additional revenue. With the overall contribution margin of 34.1%, after direct costs this revenue will add $946,598 to the bottom line. For simplicity, assume that the demand increase and margins will remain at last year’s levels. How long will it take to achieve payback on the initial $2,000,000 TQM investment, rounded to the nearest month?
Select: 1
9 months
25 months
TQM investment will not have a significant financial impact
17 months
 
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