1.A company must decide if it will maintain a sales force from the home nation, or set up a local sales force in the country in which it sells products. Provide a specific example of a product and briefly explain why it would be best to hire a sales force from the local (foreign) nation to sell that product.
2.A competitive advantage means that a company provides a product that has something unique or superior to that of the competition. Name an international company that uses product quality as its competitive advantage. Then briefly describe what you think would happen if the company lowered the quality of that product.
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3.Briefly describe how the consumer behavior of teenagers differ in a developed country, such as the United States, versus a developing country, such as Honduras. Provide a specific example to help explain your answer.
4.Briefly explain why a company cannot always use the same marketing campaign for all of its target markets. Provide a specific example to help explain your answer.
5.Briefly explain why product sampling could be necessary to ensure the success of the product. Provide a specific example of a product that is best sold through product sampling, and the best place to set up to give out samples of that product.
6.In your opinion, what is the major advantage of a joint venture? Provide a specific example to help explain your answer.
7.In your opinion, what is the most important factor that a company should consider when making a product design decision for an international brand? Provide a specific example to help explain your answer.
8.In your opinion, what is the most successful international brand? Briefly explain why you believe that brand has been the most successful international brand.
9.Personal selling is a face-to-face communication between a prospective buyer and a company sales representative. Provide a specific example of a product that is best sold by using personal selling. Then briefly explain why that strategy would be the best marketing strategy to use for that product.
10.Market segmentation means to divide the market into distinctive groups of consumers who have similar needs, characteristics, or behaviors. Provide a specific example of a product where it would be important to segment based on geographic information. Then briefly explain why that product is best sold by geographic segmentation.