MGMT665 IP2 Capstone

A marketing plan is the key way that businesses decide how to market their products and services to customers. You have been asked by your company to participate in a cross-functional team to develop a new marketing plan. Reflect back on what you have learned in your program on marketing. Then as a refresher, research marketing plans and review this article:11 Steps to Create a Marketing PlanChoose a product or service that you are familiar with and then answer the following questions to provide your recommendation to the cross-functional team:What market research would you conduct to know your target market and customers?What marketing tools such as promotion, advertising, and digital marketing will you use?What is your strategy to address your competitors in the market?How will you measure the success of your marketing plan?

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