read the article and answer the questions

Read the article carefully and answer the following questions FROM THE ARTICLE (DO NOT USE OTHER SOURCE).

question 1:

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Explain what the author means by “integrated system”?

question 2:

What did the mega database allow the team to do? What types of predictive models were built?

question 3:

Identify one analytics lesson that can be learned from the 2012 Presidential Campaign.

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