You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.
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- Title of paper
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- Must use at least two scholarly sources in addition to the course text.
- Must document all sources in APA style.
- Must include a separate reference page that is formatted according to APA style.