Week 1 discussion question
Please answer the following 2 questions by using 1 or 2 paragraph separately.
1. Google is developing a self-driving car that will be in the marketplace in the near future. Identify a potential market segment and describe the value proposition that would meet the needs of this target customer group. What need is being fulfilled? What benefits are being sought?
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Order Paper Now2. Please watch The Persuaders at PBS.org (http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p74&continuous=1). What do you think of The Persuaders? Do you agree that the environment is cluttered with too many brand messages? How would you communicate the idea of luxury in a 30-second television advertisement?
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