Business research methods, management homework help
In Qualitative Data Analysis, Miles and Huberman (1994)* quoted Fred Kerlinger as saying, “There’s no such thing as qualitative research. Everything is either 1 or 0” (p. 40), but also quoted D. T. Campbell as saying, “all research ultimately has qualitative grounding” (p. 40). It is important, however, to understand that qualitative and quantitative research are valued in the research world and are often used together under a single research project.
Prepare a short essay (approximately 1,000 words) written in current APA format comparing and contrasting quantitative and qualitative research. Be sure to include the advantages and disadvantages of each and share which method you prefer.
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*Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis (2nd ed.). Newbury Park, CA: Sage.
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