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Blue Ocean Strategy Paper
Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Avoid using the companies discussed in our week 3 or week 4 reading assignments (Cirque du Soleil, Home Depot, Federal Express, Southwest Airlines, and CNN).
Include the following:
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- A description of blue ocean strategy and its importance
- A product or service that might be considered a blue ocean move and why
- An alternative red ocean move for the same product or service along with the pros and cons of that strategy
Format your paper consistent with APA guidelines.
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