Week Four – Phase 2

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.

Develop a 2,100-word analysis that includes:

• Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
• Explain how the packaging you will use for your product or service will add value.
• Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.  Estimate costs per unit prior to making this decision. 
• Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. 

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Please respond for peer comments:

1) The topics that I found interesting are Money illusion, 45 Degree reference line, Relation between the AD and C+I+G+X Curve, Crowding out effect and Steps undergoing by the government to reduce its deficits. I was surprised about the illegal inflation as I never came across this topic before. I do have questions listed below:

Is illegal inflation useful or not?

Is it possible for all the governments to do inflation illegal?

What are the circumstances that people or government has to face later due to illegal inflation?

2) The crowding-out effect is a relatively new term that I am not familiar with. It is a five-step process, and it first develops when government spending exceeds tax revenues. If it reaches the last step, then this means that there is more government spending that exists and less consumption. In Chapter 14, it goes into detail about the public debt. This can hurt future generations due to higher tax rates and affect the overall economic growth.

3) In Chapter 10, I found the interest rate effect interesting. I thought it was interesting because I have to pay interest on loans in order to pay for attending college. The interest rate effect also causes a downward slop in the aggregate demand curve.

In Chapter 11, I thought that demand-pull inflation and cost-push inflation were interesting. Demand-pull inflation occurs when there in an increase in aggregate demand that differs from the increase in aggregate supply. Cost-push inflation occurs when there is a decrease in short-run aggregate supply.

In Chapter 12, I found it interesting to find out what producer durables were. Capital goods are producer durables, and that just means that they are goods used to make other goods.

In Chapter 13, I had questions in regards to the Richardian Equivalence Theorem. I was confused on how someone could assume that taxes would be raised in the future due to an increased deficit that does nothing to aggregate demand.

In Chapter 14, I found it interesting that the net public debt increased during World War II. I also found it interesting that it has been on the rise and fall ever since, and is currently increasing again.

and next chapters assignment: Discussion board 3

Please find the below attachments

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Instructions:  You will write and submit, a two page written document that will include the three
sections identified below:

Section One:

· Describe the compensation philosophy of Maersk and how the market influences this philosophy.

Section Two:

· Determine (decide) the value of salary surveys to an organization.

Section Three:

· Describe the advantages of discretionary benefits to Maersk.

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Two-page paper with two resources. Using the example below.Calculate the break even for the number of procedures.  Use an electronic spreadsheet to show how you computed the break even and embed the spreadsheet in your paper.  Discuss the impact of the various reimbursements (e.g., Medicare, Medicaid, private, or self-pay).  Think about your upcoming capital proposal and how you might use the break-even analysis in your Capital Investment Plan Proposal. 

Our robotic equipment and its maintenance represent a fixed cost of $23,320 per month. The cost-effectiveness of robotic-assisted surgery is related to patient volume: With only 10 cases, the fixed cost per case is $2,332, and with 40 cases, the fixed cost per case is $583.

We recently purchased an endoscopic ultrasound(EUS), which allows doctors to examine the 

Linings of the esophagus and stomach, as well as the walls of the gastrointestinal tract. It is a necessary, but expensive, piece of equipment, which cost us $20,000 ($11,000 to purchase, plus$9,000 for renovations).

 Our fixed costs are four fulltime equivalent employees at $336,000 .

Medicare payments are $885 per procedure, and each procedure requires $175 in average variable costs. It has been estimated that we will complete 500 procedures in the first year and 850procedures in years 2 to 5.

We have calculated that 3% of Medicaid patients

account for more than half of our total costs.

Because of this, we are proposing the removal of

the highest risk patients from the primary care

physician´s office and instead providing all

services within a high-risk clinic. Residents will

have a team assigned to them, helping them learn

to manage their chronic conditions. The CFO sees

this plan as a major challenge, because it will

reduce fee-for-service revenue by $25 million,

and add $2 million in costs for items like the

office, staffing, claims analytics, predictive

modeling and risk stratification tools, and case

management information technology platform.

However, we currently lose money on these

residents, so we should lose less money.

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