Utilizing Chapter 6, prepare a two- to three-page paper (not including title and reference pages) that addresses the following points:

1. Describe how the analysis of the financial statements and projections can be useful in determining the sources of financing available for a new venture. 
2. Describe the ratios that should be used to raise short-term and long-term financing. 
3. Explain the validity of the ratios. 

Paper must be formatted according to APA style, and you must cite at least two scholarly sources in addition to the textbook.

 

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DUE BY 5PM EST SUNDAY 11/27/16

READ AND RESPOND– these are two diff topics

425 word count min for each response

3 or more apa citations

the object is to build a discussion

This can be an opinion, follow-up question, discussion, remark, argument, or agreement about what was stated. Remember to stay professional. You are free to disagree or agree with something that someone has said, but you must clearly show why.

I Have attached the two responses- one is on John Gotti and the other is on money laundering upload as you complete..please do not wait just for both to be done to send to me..

 

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In this assignment, you will combine the previous four (4) assignments into a proposal that you could present to the executive leadership and board members. You will argue the value of the change management plan to the overall success of the organization. Add to your previous submissions a plan for sustaining the change in the long run.

Write a six to ten (6-10) page paper in which you:

Section I: Organization: Describe the organization and comment on the HR change that the organization should make. Utilize effective diagnostic tools to assess the organizations ability to change. Support assertions with theoretical evidence.

1. Describe the company in terms of industry, size, number of employees, and history.
2. Analyze in detail the current HR practice, policy, process, or procedure that you believe should be changed.
3. Formulate three (3) valid reasons for the proposed change based on current change management theories.
4. Appraise the diagnostic tools that you can use to determine an organization’s readiness for change. Propose two (2) diagnostic tools which you can utilize to determine if the organization is ready for change. Defend why you believe the diagnostic tools selected are the best choice for diagnosing change in the organization.
5. Using one (1) of the diagnostic tools you selected, assess the organization’s readiness for change.
   1. Provide results of the diagnostic analysis
   2. Explain the results
6. Interpret whether or not the organization is ready for change. Substantiate your conclusion by referencing current change management theories.

Section II: Kotter Change Plan: Utilizing the Kotter eight (8) step method of change, create a solid change management plan for the HR initiative you identified as requiring improvement.

1. Ascertain how each of the steps applies to your specific organization.
2. Develop a strategy that illustrates how you would address each of the eight (8) stages of change:
   1. Establishing a sense of urgency
   2. Creating coalition
   3. Developing vision and strategy
   4. Communicating the vision
   5. Empowering broad-based action
   6. Generating short-term wins
   7. Consolidating gains and producing more change
   8. Anchoring new approaches into the culture

Section III: Resistance and Communication: Research methods of minimizing resistance to change and create plan to address resistance within your change management initiative.

1. Diagnose the reasons for resistance to change.
2. Interpret the potential causes of resistance in the organization. Identify and describe three (3) potential causes of resistance to your change plan. Identify and describe three (3) potential sources of resistance to your change plan.
3. Create a plan for minimizing possible resistance to your change management plan.
4. Elaborate on the relationship between resistance to change and communication.
5. Evaluate three (3) communication strategies.
6. Recommend one (1) communication strategy that would be applicable to your organization. Diagnose why this communication strategy is best for your organization.
7. Create a solid communication plan for your change initiative.

Section IV: Sustaining Change: Research methods of sustaining change in organizations and create a plan for sustaining proposed change.

1. Recommend two (2) strategies for sustaining change:
   1. Diagnose the two (2) theories from a scholarly perspective
   2. Evaluate why the strategies selected are viable for the organization

Section V: Presentation: Create a visually appealing and informative presentation espousing the importance of the change management plan you developed.

1. Create a ten to fifteen (10-15) slide PowerPoint presentation to submit to executive leadership and board members outlining and describing your recommended change. Include the following criteria:
   1. Be creative in your design so that is appealing to others.
   2. Ensure that all of the MAJOR points of the plan are covered.
   3. Create bulleted speaking notes for your presentation to the shareholders in the Notes section of the PowerPoint. Note: You may create or assume any fictitious names, data, or scenarios that have not been established in this assignment for a realistic flow of communication.
   4. Use a professional technically written style to graphically convey the information.
   5. Create a video of yourself presenting the presentation to key stakeholders.

Section VI: References: Utilize good scholarly research skills and writing skills to develop a solid change plan and presentation.

1. Use at least ten (10) quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources
2. Write clearly and concisely about managing organizational change using proper writing mechanics.

The specific course learning outcomes associated with this assignment are:

• Evaluate the reactions to change including identifying signs of resistance and approaches to managing it.
• Evaluate strategies for communicating change.
• Use technology and information resources to research issues in managing organizational change.
• Write clearly and concisely about managing organizational change using proper writing mechanics.
• Evaluate strategies for communicating change.

 

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I please need you to follow what my professor wrote below .I will talk about 20 min.

Final Project Guidelines:

• Choose a company, brand or initiative you would like to develop an IMC plan for. Once it is chosen, you CANNOT change it.
• Executive Summary – The executive summary should include a concise statement of the problem, a short summary of the major points arising from your analysis, and the major recommendations from your analysis including total cost of the proposed plan.
• Current Situational Analysis – involves the examination of the firm’s ongoing market situation. o Company and Product History
  • § Product Background
  • § Past Advertising Themes
  • § Significant environmental (legal, social, etc) influences. (first phase: governmental but you have to look if there are any social influences)
  • § Relevant Marketing Data (Sales, Market Share, etc). (first phase) o Product Evaluation
    § Comparison to direct and indirect Competition. (listing their main competitors) in terms of how do customers perceive the different brands in the market, their creative themes and marketing efforts and the product features.
  • § Consumer Perceptions and Satisfaction
  • § Retailer Perceptions

§ Distribution
o Consumer Evaluation

§ Demographic Profile (occupation, marital status, education, age, gender, etc.)

§ Behavioral Profile (consumption level and situation, where is it used, attitude toward product, loyalty)

• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) – It is a

structured planning method used to evaluate the strengths,

weaknesses, opportunities and threats involved in a project or in a

business venture. It includes

brand.

the problems and unique features of the

Phase Two: Due Wednesday, November 16, 2016

• Marketing Objectives – Establishes targets such as higher sales, an increase in market share, a new competitive position, or desired customer actions. Marketing objectives are paired with key target markets.
• Target Market – Specifications for the campaign that you are designing or evaluating in case it is a sub segment from the original segment. o Demographics o Psychographics o Behavioral
  o Buying situation § Purchase occasion § Benefits sought
• Marketing Strategies – These are based on the marketing objectives and target market. These strategies apply to every ingredient in the marketing mix and include all positioning, differentiation, and branding strategies. o The Marketing Mix § Price § Product
  § Distribution

§ Promotions

o Brand Positioning
§ The location you want to occupy in customer’s mind § What you want the customers to perceive on you
§ The image you want to convey to your customers

o The USP (Unique Selling Proposition).

• § It should be ONLY ONE USP
• § Make a proposition (offer) to the consumer. What’s in it for me? Why should I buy from you?
• § A proposition that competition either can’t or doesn’t offer or if it exists it can be defended.
• § It has to be very strong to move the consumers towards your brand.

• Marketing Tactics – Based on the strategies, marketing tactics guide the day-by-day activities necessary to support marketing strategies.

Phase Three: Wednesday, December 7, 2015 (Last day of class; will present PowerPoint)

• Implementation

o Creative Brief – also known as the creative strategy. This document is prepared to guide in the production of an advertising campaign or for a specific commercial.

§ The objective
• Based on USP (Campaign Theme)

§ The target audience § The message theme

• Promotional Appeal (Rational vs. Emotional)
• Execution Technique (Factual Message, Comparison, Slice of Life, Fantasy, etc.) § The support § The constraints o Types of Promotion

§ Advertising
§ Digital Marketing
§ Social Media
§ Alternative Marketing § Database Marketing
§ Direct Response
§ Personal Selling
§ Sales Promotions
§ Public Relations

o Advertising Schedule

o The Promotion Budget
§ Affordable method § Percentage of sales

§ Competitive promotion budgeting § Objectives and tasks

• Evaluation of Performance – how will you determine if the IMC was successful or not

NOTE: You will turn in the entire IMC plan via hard copy and PowerPoint Presentation. The presentation should be no longer than 20 minutes.

 

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Write 3-page paper comparing traditional and non-traditional (agile-type) project management approaches. Include, at a minimum, the following:

• A brief description of the traditional project management approach.
• A brief description of at least two non-traditional (agile-type) project management approaches.
• A comparison of the strengths and weaknesses of traditional and non-traditional approaches.
• A discussion of the types of projects for which traditional project management approaches would be best suited, versus the types of projects for which non-traditional project management approaches would be more effective.

 

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