INSTRUCTIONS: Please RESPOND to this answer from the Point of view as a student. Use credible sources and respond as if you are a manager of a marketing agency. Tell this student what your marketing agency would think of each of these answers from a Management perspective in about 4-5 paragraphs:

As Quelch (2007) comments, like death and taxes, commoditization of your product is a given. Often there are products and services that grow to become indistinguishable from other products and services, that ends up posing a challenge to each respective company to continue to differentiate themselves. In the smartphone industry, companies such as Samsung have followed Apple’s lead in certain features, such as voice-activated assistants (Siri). Also, both Uber an Lyft are providing on-demand transportation services through apps in the same fashion.

There are actions that companies can take to mitigate and anticipate commoditization, so that their company or product does not get lost in the commoditization shuffle. “The first approach is a value-added, or “bundling,” approach by which the firm increases service benefits while simultaneously either raising or holding prices,” (Carpenter and Sanders 2008, p. 177). This value-in-use approach is a special case of differentiation that increases the likelihood of a consumer valuing their commoditized product over a competitor’s product that has not been bundled. Common with certain gym memberships, consumers can pay more to have access to multiple gyms, not just one gym. This allows the company as a whole (such as 24 Hour Fitness, Planet Fitness, LA Fitness, etc.) to collect higher payment from customers without providing any more significant services to that particular person. Consumers need to feel that they are getting a greater value, so that they do not switch over to a competitor’s product or service due to commoditization.

The other approach to anticipating commoditization is the process innovation approach, in which “the firm tries to lower its cost position so that it can further cut prices,” (Carpenter and Sanders 2008, p. 178). This is a logical approach as it forces companies to examine where costs can be cut and where additional value can be created for consumers. “One way firms do this is by eliminating services that others provide and finding alternative ways to substitute for those services,” (Carpenter and Sanders 2008, p. 178).

In regards to the timing of anticipating commoditization, companies need to be very aware of what is going on in the industry and what their competitors are doing. When a product is introduced and is seeing success, that is when companies should start considering the value-in-use and the process innovation approaches to mitigate the consequences of commoditization.

Reference

Carpenter, M., & Sanders, W. (2008). Strategic management: A dynamic perspective–integrated StratSim simulation experience. Upper Saddle River, NJ: Pearson/Prentice Hall.

Quelch, J. (2007, December 14). When Your Product Becomes a Commodity. Retrieved November 23, 2016, fromhttp://hbswk.hbs.edu/item/when-your-product-becomes-a-commodity

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New Media Interactivity

After studying the assigned reading 21st Century Communication: A Reference Handbook: Chapter 54: Traditional and New Media and then reading “The Impact of New Media on Inter cultural Communication in Global Context” complete the following assignment by synthesizing the readings. Considering the statement “technologies are simply tools” write a short essay that incorporates answers to the following prompts:

A) Explain how that statement relates to the key words describing new media: “manipulate, converge, and instant.”

B) How does the concept of intercultural impact of new media increase the complexity of the statement? You should especially consider the new experiences, for human beings that the convergences of new media and globalization bring about.

Support your responses with research from the Learning Resources. Use APA in-text citations where necessary, and cite any outside sources that you use. Create an APA Bibliography at the end of your document.

New Media

Week 4 – After reading The Impact of New Media on Intercultural Communication in Global Context, think about the innovations in digital media that have changed the way we think, act, and live.

A) After reading under the categories in New Media and Globalization and The Impact of New Media on Intercultural Communication, apply critical thinking techniques to help Shan (2010) answer this question, “Is intercultural communication possible?” under the context of new media in global society.

B) Also, has digital media influenced music? What are your music habits and how do you listen to music and buy it? How have your habits changed in the way you access and buy music?

C) After watching “Michael Lockrey: Citizen Journalism and the Democratisation of News Coverage” provide an example of how citizen journalism has been effective. Explain how it was effective and explain how citizen journalism can also be problematic.

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Entrapment                                                                                                                                                       c8

Instructions

To successfully complete this assignment, include the following:

·  Explain what evidence the defense must present at trial to successfully assert the entrapment defense, using a recent case in NJ jurisdiction.

·  Explore how the prosecution may rebut the “innocent person” claim with evidence of prior bad acts relevant to crime charged.

·  Differentiate between the subjective test, which examines characteristics of the accused to determine if that person was predisposed to commit the offense, and the objective test, which is usually premised on extreme and outrageous government conduct.

·  Articulate why it is important for law enforcement officers to understand the legal and social parameters in entrapment cases.

Requirements

·  Required page count: 3–4, not including the cover page or the references page.

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Hi

I need help creating a discussion post for my Human Relations in Admin course. Here are the instructions from my instructor:

 View this interactive discussion scenario and answer the question(s) posed at the end of the presentation.

Please review rubric for more details. Thank you! 

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Global Marketing Research

Organizations that conduct business in the global marketplace must collaborate with stakeholders (suppliers, strategic partners, customers, communities, governments, etc…) in the environment, and must continuously scan the environment for competition. Marketing researchers are often tasked with conducting the due diligence for an organization that does business in the global environment. Marketing researchers may be tasked with identifying important stakeholders that can help the company increase efficiencies, for target marketing purposes, to minimize political and/or legal risks, etc. Marketing researchers may also be tasked with scanning the competitive environment to protect the companies market share.

We know more today about people and cultures on the other side of the globe than we did a decade ago. We understand that competition is always applying pressure by trying to win market share in the global economy. Conducting marketing research is an essential task if a company expects to survive in the global economy. Answer the discussion question using the research resources provided in the Reading section of the course room. You may also wish to conduct further research on the topic matter using the Kaplan University library.

Choose an article from the resources listed in the Reading section of the course room, or find a relevant article in the Kaplan University library that discusses collaboration or competition in relation to global marketing research. Discuss the findings of your chosen article by addressing one of the following topics:

• Explain the importance of conducting competitive research in the global marketplace
• Describe the importance of collaboration through marketing research in the global marketplace

Be sure to cite all articles you use in your post.

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