Introducing a New Product to the Market

Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

• The overall strategy; why segmenting, targeting, and positioning are useful methodologies
• Segmentation and targeting choices
• Characteristics of the target market
• Why that target market is attractive
• The positioning strategy

Provide justifications, in the form of research, for your decisions and include your textbook and at least two references to credible sources outside of the course and its required readings/media. (The CSU-Global Library is a good place to find credible sources.)

Your paper should be 2-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements.

"Looking for a Similar Assignment? Order now and Get 15% Discount! Use Code "FIRST15"

Emergency Response Plans

For this week’s assignment, you will write a 1-2 page essay about emergency response plans. Be sure to address all prompts and cite your sources in APA format. This is worth 70 points, so be thorough and give your best effort.

As stated in Chapter 1 of the Pope textbook, an Emergency Response Plan is vital for all companies to ensure the success of recovery after a catastrophic disaster.

For this week’s written assignment, please respond to the following prompts:

• Many of you work at companies that have Emergency Response Plans. If possible, find these plans and review them.
• If you do not have a plan of this nature, are not able to access one, or do not currently work, use the web to find an Emergency Response Plan for a company (most are available on the web).
• Review the Federal Emergency Response plan, compare and contrast their Emergency plan to your companies’ Emergency response plans. What are similarities and differences of the two Emergency plans?
• Based upon the example in Chapter 1 of the text, discuss if the company you are researching appears to be missing any contingencies.

"Looking for a Similar Assignment? Order now and Get 15% Discount! Use Code "FIRST15"

Since , Apple’s financial health will improve because statically it has been improving year after year all while remaining innovative the company is producing quality products that consumers wants. The financial results that were posted quarterly June 27th, 2015 showed revenue of $49.6 billion and a quarterly net profit of 10.7 billion. A year ago in the third quarter the company had revenue of 37.4 billion and net profit of $7.7 billion. The revenue is increasing primarily due to the IPhone, which is a huge product for the company. Apple has a high profit high volume product with the IPhone and over the next 5 years I see the company improving but in order to do so they have to keep a competitive advantage. I personally do not see the Apple Corporation deteriorating. They have a very strong cash flow of $15 billion. They are already estimating the revenue for the fourth quarter to be between $49 billion and $51 billion.

Two actions that Apple could take in order to maximize the use of its cash flows would be to use the cash to innovate, Apple is already the innovator of technology, they have not been the first to introduce certain products but they have found ways to differentiate their products from its competitors. The second way to maximize their cash flow is to take a look at their products and see what is not selling and use that money on other products that will turn over the money more quickly. To expand on the R&D point, how much do you think the company should spend on R&D as part of their profits? Justify your answer …

"Looking for a Similar Assignment? Order now and Get 15% Discount! Use Code "FIRST15"

Breach of Contract

Johnny, a neighbor who is not a merchant under the Uniform Commercial Code, offers to buy a car from Mark for $30,000.   Mark asks Johnny for some time to think about it. Johnny says sure. He writes on a piece of paper that he will keep the offer open for two weeks.  
A week later Johnny sees another car he would rather buy. He purchases that, and then he tells Mark that he is revoking his offer. 
Two days after that Mark said: “I’m sorry Johnny you made an offer in writing to buy my car. I’m going to hold you to that.”  
Johnny replied: “Sorry I cannot do that.  But I will promise to pay you $10,000 for the help you gave me last year around the house.”   Somewhat mollified Mark accepts. 
A week later and Johnny decided to renege on that promise as well. 
Fed up, Mark sued Johnny for breach of contract on both the promise to buy the car and the promise for the $10,000.

• Discuss whether the elements of a contract are satisfied in this case.

The requirements below must be met for your paper to be accepted and graded:  

• Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
• Attempt APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 60% of your paper must be original content/writing.
• No more than 40% of your content/information may come from references.
• Use at least two references from outside the course material, preferably from EBSCOhost.  Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc.  Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable. 

A detailed explanation of how to cite a source using APA can be found here (link).  

Download an example here

"Looking for a Similar Assignment? Order now and Get 15% Discount! Use Code "FIRST15"