.Respond to the following scenario with your thoughts, ideas, and comments. Be substantive and clear, and use research to reinforce your ideas.

You’re meeting with Lester in his office to discuss the details of your presentation to the board next week.

“Given all of the research that you have completed over the past several weeks,” he says, “you should have most of the information you need to make a presentation to the board. The board doesn’t want you to do any more research on all of the topics; rather, we want you to summarize the research that you have already done. “

“Yes,” you say. “I think I have what I need.”

“Of course we want your final conclusion and recommendation on what the company should do regarding the location issue, as well,” he says.

“What type of presentation do you have in mind, Lester?”

“A PowerPoint presentation would be appropriate for this group,” he says. “I want you to include slide notes, too, in case we have to go back and look at something at a later date. Your PowerPoint presentation should contain between 10–15 slides, not including the title slide and reference slide(s). For each slide, you should have between 150–200 words in the Notes sections. Let’s take a few minutes now to go over how the slides should be organized. I’ve done similar presentations, so I can save you some time with a few pointers.”

When you get back to your office, you type out your notes about each element you discussed and the overall organization of the presentation. For this presentation, you are addressing the following elements:

• Legal, social, and financial factor considerations
• Economic factors: gross domestic product (GDP), inflation, interest rates, unemployment
• Elasticity of demand
• Economies of scale and efficiency
• Strengths, weaknesses, opportunities, and threats (SWOT)
• Market structure
• Risk
• Costs (marginal, fixed, variable, etc.)
• International expansion (Five factors that should be considered before making the decision to expand internationally)

Please submit your assignment.

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This week you have had the opportunity to learn about the process that goes into product creation. One of the concepts you learned about was lot traceability. You will remember that this technique provides tracking on a part or product which can be important during the development stages. Assume that you are a manager for an auto manufacturer and you are looking to track your brake pads for a new model vehicle that is coming out. Please explain why you feel it is important that lot traceability be used to monitor your product.

Your initial response should be a minimum of 150 words. Your work should be in your own words and should include research to support your response. Be sure to avoid Wikipedia as a resource as this is not a reliable source. Include your resources at the end of your response. Once you have completed your response, you will want to respond to at least two (2) of your classmates responses. Please remember that your responses to your classmates should be substantive and should promote additional discussion within the classroom. Simple “I agree” responses will not be counted towards your participation grade.

w4_assignment.docx

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Just need quick point form answers.

1. Why is marketing significant for firms in general? Why is it significant in airline business? Explain. (25 points)

2. What are the basic factors comprising the airline product? (25 points)

3. What are the aims of airline scheduling? What are the needs and wants of different customers of the airlines as far as scheduling is concerned? Discuss. (25 points)

4. Why are segmentation and targeting so important in airline business? What would be the consequences if these were not applied? Discuss.(25 points)

5. What is the difference between needs and wants of airline customers? (10 points)

Please provide solutions in the timeline given. Just quick answers is fine.

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Final assignment will be to a marketing strategy paper on the company that you selected (I’ll let you know the company after I assign you). You will be asked to make a recommendation for your company which will either improve sales or service. You will then develop a marketing strategy to support your recommendation. The recommendation for the company should either be a new product or service or an enhancement to a product or service. The recommendation cannot be to merge with another company or to start their business in another country.

-Paper required to be exactly 12-15 pages (That does not include the cover page or reference page), Perfect spelling, punctuation, grammar.

-APA Format (do not include the extact page); concise business-style writing with professional sources.

PLEASE CHECK THE POWERPOINT RUBRIC FOLDER FOR DETAILS, RUBRIC, INSTRUCTIONS AND EXAMPLES ABOUT EACH SECTION.

Final Paper Outline

•Executive Summary

•Situation Analysis (S.W.O.T.)

•Financial Overview

•Marketing Budget (approx. 3% of projected revenue)

•Market Summary/Recommendation

•Market Research Strategy

•Market Segmentation (Demographics)

•Marketing Mix

•Marketing Calendar

IMPORTANT; Please check the Instructions and Rubric very carefully otherwise the paper will be worthless.

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