I need just 4 pages about marketing mix analysis at GNC http://www.gnc.com/home/index.jsp

please follow the information and answer all the questions bellow and write the references at the end :

Marketing Mix Analysis:

a. Product strategy:

• describe its product life cycle and which stage your product is in.
• specify possible product modification, market modification or repositioning, if any.
• Analyze its brand equity, if any. Or think of ways to develop/strengthen its brand.

b. Pricing strategy:

• What pricing approach will be used: demand-oriented, cost-oriented, or competition-based oriented , or combination of several?
• What pricing strategy will better fit your business: EDLP or Hi-Lo?
• What is your desired price point, based on above discussion?

c. Distribution strategy (Place):

• What is your business’ role in the channel of distribution? If you are a retailer, how would you get your merchandise? If you are a manufacturer, how would distribute your products?
• Which method do you use for market coverage: intensive distribution (like soft drinks sold in convenience store), selective distribution (like appliances sold in discount stores or specialty stores), or exclusive distribution (like Tiffany’s)?
• If you are a retailer with stores, what kind of retail location fits the best: CBD vs. shopping malls vs. freestanding site?

d. Promotion strategy:

• What are included as your promotional mix: advertising, sales promotion, personal selling, sales promotion, direct marketing, and PR?
• What factors have you taken into consideration when you identify your promotional mix?

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This week you were introduced to some common business related crimes. Your assignment for this week is to research a recent business crimes (not more than 3 years old) and select one as a topic for your assignment. Examples include, but are not limited to, hacking, Ponzi schemes, identity theft, etc. Explain how the crime is committed, list an example of the crime (an actual case), provide the applicable penalties if one is convicted of committing this crime, and prevention tips to keep people from becoming a victim of the crime.

Your paper will be 2-3 pages in length with proper APA citations (both in-text and full) to show where you received the source of your information about the crimes.

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Pell Company acquires 80% of Demers Company for $500,000 on January 1, 2104. Demers reported common stock of $300,000, and retained earnings of $210,000 on that date. Equipment was undervalued by $30,000 and buildings were undervalued by $40,000, each having a 10-year remaining life. Any excess consideration transferred over fair value was attributed to goodwill with an indefinite life. Based on annual review, goodwill has not been impaired.

Demers earns income and pays dividends as follows:

2014 2015 2016

Net income $100,000 $120,000 $130,000

Dividends $40,000 $50,000 $60,000

Assume the EQUITY METHOD is applied.

Compute Pell’s investment account balance in Demers at December 31, 2016

Select one:

A. $763,200

B. $620,000

C. $639,000

D. $643,200

Compute the non-controlling interest in the net income of Demers at December 31, 2015

Select one:

A. $18,400

B. $14,400

C. $12,600

D. $22,600

E. $24,000

Compute the non-controlling interest in Demers at December 31, 2014.

Select one:

A. $118,600

B. $112,000

C. $100,000

D. $135,600

E. $137,000

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Rachael Ray, Paula Deen and Gordon Ramsay each own one-­‐third of the common stock of Celebrity Catering Services, Inc. (CCS). CCS was incorporated on February 2, 2009. It has only one class of stock outstanding and operates as a C corporation for tax purposes. CCS caters to all types of social events. • CCS is located at 540 Waverly Way Burbank, CA 91501 • Its employer ID is 38-­‐4743474 • CCS’s business activity is catering food services. Its business activity code is 722300. • The shareholders also work as officers for the corporation as follows: o Rachael is the chief executive officer and president, (SS# 231-­‐54-­‐8976). Her salary this year is $180,000. o Paula is the executive VP and Chief operating officer (SS#798-­‐56-­‐3241). Her salary this year is $120,000. o Gordon is the VP of Finance (SS# 879-­‐21-­‐4536). His salary this year is $150,000. • All officers devote 100% of their time to the business and all of the officers are US citizens. • CCS uses the accrual method of accounting and has a calendar year-­‐end. • CCS made four equal quarterly estimated tax payments of $36,500 each. Its tax liability last year was $125,800. If it has overpaid its federal tax liability, CCS would like to receive a refund. • In the prior year, the company made a large charitable contribution. $43,000 of that contribution exceeded the amount deductible and was carried forward to the current year. • CCS paid a dividend of $30,000 to each of its shareholders on November 1. CCS had ample earnings and profits (E&P) to absorb the distribution. Rachael Ray, Paula Deen and Gordon Ramsay each own one-­‐third of the common stock of Celebrity Catering Services, Inc. (CCS). CCS was incorporated on February 2, 2009. It has only one class of stock outstanding and operates as a C corporation for tax purposes. CCS caters to all types of social events. • CCS is located at 540 Waverly Way Burbank, CA 91501 • Its employer ID is 38-­‐4743474 • CCS’s business activity is catering food services. Its business activity code is 722300. • The shareholders also work as officers for the corporation as follows: o Rachael is the chief executive officer and president, (SS# 231-­‐54-­‐8976). Her salary this year is $180,000. o Paula is the executive VP and Chief operating officer (SS#798-­‐56-­‐3241). Her salary this year is $120,000. o Gordon is the VP of Finance (SS# 879-­‐21-­‐4536). His salary this year is $150,000. • All officers devote 100% of their time to the business and all of the officers are US citizens. • CCS uses the accrual method of accounting and has a calendar year-­‐end. • CCS made four equal quarterly estimated tax payments of $36,500 each. Its tax liability last year was $125,800. If it has overpaid its federal tax liability, CCS would like to receive a refund. • In the prior year, the company made a large charitable contribution. $43,000 of that contribution exceeded the amount deductible and was carried forward to the current year. • CCS paid a dividend of $30,000 to each of its shareholders on November 1. CCS had ample earnings and profits (E&P) to absorb the distribution.

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