Written Assignment 1: Business Ethics and Beatrix Potter’s The Tale of Ginger and Pickles

In Beatrix Potter’s tale, Pickles (a terrier) and Ginger (a cat) were co-owners of a village shop that sells various household goods, such as flour, sugar, and candy. They were very generous with their customers, giving them unlimited credit for the items they buy. As a result of their graciousness, the customers “came in crowds every day and bought quantities, especially the toffee customers.”1 But as Pickles and Ginger came to realize, there was always no money, and the customers “never paid for as much as a pennyworth of peppermints.” That said, their business thrived and “the sales were enormous, ten times as large as Tabitha Twitchit’s.” Tabitha Twitchit owned the only other shop in the village. Her sales were low because she never accepted credit. One solemn day, however, the good fortune of Pickles and Ginger came to an end: without profits, they simply could no longer operate their store and had no alternative but to shut down. Now, as the only shop in the area, Tabitha Twitchit immediately raised her prices, causing a “great inconvenience” and financial hardship for the villagers. For the next year or so, they had no choice but to pay Tabitha’s exorbitant prices. One can only imagine how delighted they were, however, when Sally Henny Penny re-opened Pickles and Ginger’s shop. She sent out a poster reading “Penny’s penny prices! Come try, come buy!” The shop was “crammed with customers” and she offered a “remarkable assortment of bargains.” Yet, unlike Pickles and Ginger, Sally Henny Penny insisted on being paid cash and did not accept credit. In time, her shop became hugely popular among the villagers and a great financial success. Sally Henny Penny was cherished by all.

Identify and explain the various approaches to ethical reasoning in Potter’s tale. How do they apply to the business practices of Pickles and Ginger, Tabitha Twitchit, and Sally Henny Penny? Were they out-come or duty-based? Who demonstrated the highest ethical behavior, and who the least? What impact did each character’s actions have upon the village community? Use the legal and philosophical terms and concepts from your textbook readings.

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Submit a short paper identifying your chosen leader’s organizational vision(My chosen leader is Mark Zakerberg, Facebook.Inc), how your chosen leader developed the organization’s strategic direction, and what methods you would recommend that were not employed by the leader. Then, analyze evidence of the leader’s personal, political, and positional power, assessing how the leader used that power to structure the organization, thus creating its culture.

Please follow the rubric, 2-4 pages long (not including title and reference pages), APA style

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Business Proposal Presentation (THIS IS A Power Point ONLY) In these difficult economic times, your software company realizes that motivated employees are key to the company’s long-term success. However, significant monetary incentives are not practical at this time. Research has shown a combination of factors contribute to motivating quality employees. Your presentation answers these questions: How does one motivate employees? What are other companies doing to motivate employees? Is it possible without direct monetary incentives? Based on a review of the relevant literature and an analysis of what other companies are doing, prepare a Business Presentation discussing your employee motivation recommendations to Magnolia Software’s senior leadership team. The business presentation is a record of research. This presentation draws conclusions based on the research, and offers logical recommendations to solve the problem, situation, or need. Within your business presentation you will introduce the strategic issue faced by the organization, summarize the key facts of the strategic dilemma, share research findings (reasons for lack of motivation, consequences, techniques or strategies to motivate employees and benefits of motivating employees), Summarize your findings and share your recommendations. A reference page should be at the end of the presentation. The proposal presentation is not only an opportunity to summarize the research and recommendations for the senior leadership team, but also an opportunity for the presenter to shine personally and professionally. Being creative in presenting information can be key in setting a presentation apart. Must be minimum of 15 slides

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Question: Social media objectives are listed in Chapter 18 in section 18-2b. Identify the company’s primary social media objectives based on actual communications on its social networking site. Be sure to provide examples.

Social Media outlet: Facebook

Company: NIKE

Needs to be at least 150 words.

18-2b: Social Media Objectives are as follows:

After establishing a listening platform, the organization should develop a list of objectives for its social media team to accomplish. These objectives must be developed with a clear understanding of how social media change the communication dynamic with and for customers. Remember—attempting to reach a mass audience with a static message will never be as successful as influencing people through conversation. Marketing managers must set objectives that reflect this reality. Here are some practical ideas that marketing managers should consider when setting social media objectives:

·LISTEN AND LEARN: Monitor what is being said about the brand and competitors, and glean insights about audiences. Use online tools and do research to implement the best social media practices. If you have established a listening strategy, this objective should already be accomplished.

·BUILD RELATIONSHIPS AND AWARENESS: Open dialogues with stakeholders by giving them compelling content across a variety of media. Engage in conversations, and answer customers’ questions candidly. This will both increase Web traffic and boost your search engine ranking. This is where crowdsourcing can be useful for product development and communication campaign feedback.

·PROMOTE PRODUCTS AND SERVICES: The clearest path to increasing the bottom line using social media is to get customers talking about products and services, which ultimately translates into sales.

·MANAGE YOUR REPUTATION: Develop and improve the brand’s reputation by responding to comments and criticism that appear on blogs and forums. Additionally, organizations can position themselves as helpful and benevolent by participating in other forums and discussions. Social media make it much easier to establish and communicate expertise.

·IMPROVE CUSTOMER SERVICE: Customer comments about products and services will not always be positive. Use social media to search out displeased customers and engage them directly in order to solve their service issues.

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Research a top multinational company in the world including its international strategy over the last 10 years. Using your research, write a report explaining its strategy, including a discussion of the following questions:

1. How do management practices, HR policies, and strategy decisions differ between multinational companies and local companies?
2. Identify some cultural, legal, political, and financial issues this multinational company may have based on their environment.
3. What sort of international orientation does it have?
4. Do you think it is ethno-, poly-, or geocentric?
5. What were the decision factors for the locations it chose to expand in?
6. Did it have the core capabilities to succeed in those markets?
   1. Think about its objectives, how it chose its countries, what opportunities and constraints were apparent at the time, and what it needed to do to succeed in those markets.
7. If you were going to compete with this company what would you use as an international marketing entry strategy (licensing, franchising, exporting, joint ventures, etc.) and justify your answer
8. Define what a value chain dispersal and integration strategy is, and then describe how the strategy is organized around it.

APA style 1200 words

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