Assignment 1: Company Description and SWOT Analysis

!!!!!!********   I have attached the pages from the book that are needed below       **********!!!!!!!!!!!

In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Write a three to five (3-5) page paper, in which you:

1. Create your revised NAB company name and explain its significance.
2. Develop your revised company’s Mission Statement and provide a rationale for its components.
• Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a specific page number in your eBook.
• Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
   • Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data.

1. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

1. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
   • Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping?

1. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.
   • Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage?

1. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
   • Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?
   • Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?
   • Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes?
   • Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats?

1. Format your assignment according to these formatting requirements:
   1. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
   2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
   3. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

The specific course learning outcomes associated with this assignment are:

• Analyze the role of a company mission, vision, and objectives and the impact to business strategy.
• Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
• Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness.
• Use technology and information resources to research issues in strategic management.
• Write clearly and concisely about strategic management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 100	Assignment 1: Company Description and SWOT Analysis
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Create your revised NAB company name and explain its significance. Weight: 5%	Did not submit or incompletely created your revised NAB company name and did not submit or incompletely explained its significance.	Partially created your revised NAB company name and partially explained its significance.	Satisfactorily created your revised NAB company name and satisfactorily explained its significance.	Thoroughly created your revised NAB company name and thoroughly explained its significance.
2. Develop your revised company’s Mission Statement and provide a rationale for its components. Weight: 5%	Did not submit or incompletely developed your revised company’s Mission Statement and did not submit or incompletely provided a rationale for its components.	Partially developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.	Satisfactorily developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.	Thoroughly developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Weight: 10%	Did not submit or incompletely described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Did not submit or incompletely justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage.	Partially described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Partially justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage.	Satisfactorily described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Satisfactorily justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage.	Thoroughly described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Thoroughly justified at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages. Weight: 10%	Did not submit or incompletely chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Did not submit or incompletely explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.	Partially chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Partially explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.	Satisfactorily chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Satisfactorily explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.	Thoroughly chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Thoroughly explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method. Weight: 10%	Did not submit or incompletely provided an overview of your company’s distribution channels. Did not submit or incompletely explained the manner in which your product will reach end users. Did not submit or incompletely provided a rationale for your chosen method.	Partially provided an overview of your company’s distribution channels. Partially explained the manner in which your product will reach end users. Partially provided a rationale for your chosen method.	Satisfactorily provided an overview of your company’s distribution channels. Satisfactorily explained the manner in which your product will reach end users. Satisfactorily provided a rationale for your chosen method.	Thoroughly provided an overview of your company’s distribution channels. Thoroughly explained the manner in which your product will reach end users. Thoroughly provided a rationale for your chosen method.
6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk. Weight: 10%	Did not submit or incompletely outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Did not submit or incompletely described your company’s plan to mitigate such risk.	Partially outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Partially described your company’s plan to mitigate such risk.	Satisfactorily outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Satisfactorily described your company’s plan to mitigate such risk.	Thoroughly outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Thoroughly described your company’s plan to mitigate such risk.
7. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) Weight: 35%	Did not submit or incompletely developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)	Partially developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)	Satisfactorily developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)	Thoroughly developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
8. Clarity, writing mechanics, and formatting requirements Weight: 15%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present

 

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1- Students are to post a recent news article/video from a reputable news source related to the topic of international business focused on the country of BRAZIL along with the relevancy to the course and key learning points from the article.

2- What are 3 or 4 key learning points from this week’s readings? Why were these important ideas or concepts and how do they relate to international business in today’s environment?

3- Were you familiar with the concept of “insourcing” prior to reading The World Is Flat?

Does it matter to you whether your computer is repaired by an employee of Toshiba or of UPS?

Should it matter?

Use these readings:

Friedman, 978-0-312-42507-4    Chapter 3 & 4

Thomas & Inkson, 978-157675-625-6   Chapter 2 “Making it Overseas” by Mansour Javidan, Mary Teagarden, and David Bowen

 “Distance Still Matters: The Hard Reality of Global Expansion” by Pankaj Ghemawat

This is a masters so please have scholarly references complete answers 

 

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Assignment Overview

Effective communication depends largely on understanding your audience. Your audience’s expectations, characteristics, knowledge level, and information needs determine the content you choose to present, the depth of detail you provide, the overall tone or attitude of your writing, and even the purpose you establish for your communication. As in the Bayer aspirin examples in Chapter 3 of your textbook (Laura J. Gurak & John M. Lannon, Strategies for Technical Communication in the Workplace, 3rd edition, Pearson – 2016) shows. Information on the same medicine can be presented quite differently depending on the audiences’ knowledge levels. That is; the one designed for a general audience uses straightforward, non-technical language, and colorful visuals to make the drug information more comprehensible, and the desk reference designed for health care professionals uses highly technical language, complex statistics, and less visuals to establish a professional ethos of the drug.

In addition to knowing the importance of analyzing audience, you should also be able to distinguish a document’s primary and secondary audiences. Primary audiences are the major intended readers for your document. In the workplace, your primary audience is the person or persons who will understand and act on your message. Secondary audiences are the other potential readers of your document. These are people who may receive a copy of your document. Most workplace communication has a combination of primary and secondary audiences. For example, people attended your presentation (primary audience) might later share information about your presentation and your handouts with people who didn’t attend (secondary audience).

Assignment Guidelines

For this assignment, choose two Websites that present information on the same subject. However, the two Websites should be aimed at different primary audiences. One of them should be designed for a non-technical audience (such as WebMD, http://www.webmd.com/) and the other for a specialized/professional audience (such as the National Institutes of Health, http://www.nih.gov/). Write a memo to your instructor analyzing both Websites and their audiences (primary and secondary) and explain the persuasive strategies each Website uses to serve its primary audience’s needs. Synthesize your analysis to the following questions:

1. What primary audiences does the two Websites seem to aim for? What kind of knowledge do the audiences seem to possess about the subject matter? What are their age(s), genders, education level, occupations, and cultural background? (Just because a Website is available on the Internet does not mean it is designed for everyone. You need to think carefully and find out the specific primary audience that the Websites aim to serve.)
2. Who are the secondary audiences of these Websites? Who else might use information found on this site?
3. What persuasive strategies do the Websites employ to appeal to their primary audiences? Do they use claims? Do they make an effort to connect with the audience? (See pages 58-63 of your textbook for more on persuasion)
4. To what extent does the Websites use technical language? Do you see any examples of jargon? List examples.
5. How long is the average sentence in each Website? How long is the average paragraph? Does this tell you anything about the audience?
6. How formal/informal are their respective style? Why?
7. Is there advertising? If so, what do the ads tell you about the audience?
8. Does the Websites use tables, graphs, or figures? How different are they on two Websites? What do they accomplish?

**** Requirements

• Keep in mind that your purpose is to contrast the two Websites, not merely to describe them.

• Do not simply type the questions followed by your answers. Like all professional memos, this one should summarize and organize the information into coherent and well-written narratives.

Format

• Use a business memo format. You can use a memo template in Word.

• Minimum word requirement: 850 words

• Complete in MS Word.

• Make sure to include the Websites’ URLs in your memo.

Evaluation Rubrics

• Completeness (10 pts): The analysis addresses all questions for analysis.

• Organization (10 pts): The analysis is well organized. It has a clear structure with anintroduction, a body, and a conclusion.

• Comparison and Contrast (30 pts): Your memo includes a clear analysis of the two web sites, including comparison and contrast of the sites themselves and their target audiences. It does not just describe.

• Support (30 pts): The analysis is concrete in that it uses examples from the Websites to support major points. The use of examples is selective and to-the-point. The examples are included in order to illustrate the analysis point and not to fill the page with words. There are no long direct quotations (defined as more than 3 lines) from the analyzed Websites. The

student explains how the examples relate back to the analysis.

• Format (10 pts): The memo is formatted correctly following the specified guidelines. APA citation style is used when needed.

• Grammar and Mechanics (10 pts): Spelling, grammar, and punctuation

are correct. Minimum word requirement is met.

 

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– Systems Applications and Products (SAP) and Knowledge Management:

1. Learn about Crystal Reports at 

https://www.youtube.com/watch?v=nbC09WtolVI and 

https://www.yurbi.com/blog/straight-talk-pros-cons-sap-crystal-reports-crystal-reports-server/

2. Walk through the eight (8) Crystal Reports tutorial at 

https://www.youtube.com/watch?v=LG6bBT7yiek&list=PLE8377EC46687170E

The 8 videos come from several sources. Once you start the first video, you will be moved automatically to the next. While this is not the same as the hands-on exercise, it will give you a very good overview of the functionality of Crystal Reports

3. Write a page describing how software like Crystal Reports can enhance knowledge management. Be sure to incorporate and cite the videos.

Add insightful thoughts 

 

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Please use in text citations and use ONLY these references below. This only needs to be 2-3 paragraphs.

https://www.youtube.com/watch?v=3bIirRNl890

http://lead-inspire.com/Papers-Articles/Leadership-Management/The%20Relationship%20between%20leadership%20and%20Personality.pdf

http://www.leadershipiq.com/blogs/leadershipiq/36533569-quiz-whats-your-leadership-style

http://www.cio.com/article/2440255/careers-staffing/how-personality-plays-into-leadership.html

https://www.youtube.com/watch?v=0k8TcF-3ofY

https://www.verywell.com/what-is-emotional-intelligence-2795423

http://www.mondaq.com/australia/x/222108/marketing/The+principles+of+leading+and+communicating+change+successfully

http://www.kenblanchard.com/img/pub/pdf_critical_leadership_skills.pdf

Learning Activity # 2

• Take the Jung Typology Test at http://www.humanmetrics.com/
• Take the emotional intelligence quiz at http://www.queendom.com/tests/access_page/index.htm?idRegTest=3037
• Take the Ultimate Ethics Quiz at http://www.gotoquiz.com/the_ultimate_ethics_quiz
• Take the How good are your communication skills quiz at https://www.mindtools.com/pages/article/newCS_99.htm
• Students may decide to report the results either completely or generally. Privacy is a consideration so the decision is all yours.  
• After a review and reflection of the results, discuss how this information can improve relationships with others in the workplace. 
• Give five examples of practical situations where a leader could use this information to improve his or her success in leading others especially in the current business climate. 

Learning Activity #3

Take the “What is your leadership style assessment” at http://www.leadershipiq.com/blogs/leadershipiq/36533569-quiz-whats-your-leadership-style

Students may decide to report the results either completely or generally.  Privacy is a consideration so the decision is all yours.  Discuss the different types of leadership styles.  How does personality affect leadership style?  Take a look at the results of the two quizzes to answer.  How can an individual create a style that enhances the change of being a successful 21^st century leader? Explain how your personality affects the style that was explained in the results of the test.  Make sure to use the course readings in responding to each question.

 

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