Concept of Branding

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.
The paper

• Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

 

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******For Better format look at attached word documents*******

Question 1 of 25

Which of the following statements regarding the efficient market hypothesis (EMH) is incorrect?

 A.  An efficient market is a perfect market where you cannot make large profits.

 B.  If the market is efficient in its strong form, it reflects all available, public and private, information.

 C.  The semi-strong form efficiency means that market prices reflect all publicly available information.

 D.  A market that only reflects the past price and volume information is a weak-form efficient market.

Question 2 of 25

Which of the following assets likely has the highest level of risk (therefore the highest expected return)?

 A.  Long-term corporate bonds.

 B.  Common stock of the small companies listed on NYSE.

 C.  Treasury bills.

 D.  Long-term government bonds.

Question 3 of 25

An investor earned the following returns for the last four years: –30%, 40%, 15%, and 7%. Which is incorrect? Remember, the historical variance is the sum of the squared deviations divided by (n-1).

A.  The average return is 8%.

 B.  The variance is 0.08393.

 C.  The standard deviation is 28.97%.

 D.  You can’t determine the variance since you have no probabilities.

Question 4 of 25

Which of the following statements regarding dollar returns and percentage returns is incorrect?

 A.  If you purchased a 6% bond at par ($1,000) and one year later sold it for $1,050 after receiving the coupons, your dollar return is $110.

 B.  Your percentage return in A) is 11%.

 C.  If you purchased a stock for $50 and one year later sold it for $55 after receiving $5 of dividends, your dollar return is $10.

 D.  Your percentage return in C) is 10%.

Question 5 of 25

Calculate the expected return for the following stock? E(R) = ∑ pi Ri

               State (i)                Probability (pi)                Return (Ri)

               ——————————————————————–

               Normal                        .50                              .25

               Recession                   .35                             .05

               Depression                  ??                            –.35

 A.  7%

 B.  8%

 C.  9%

 D.  10%

Question 6 of 25

Calculate the variance of the stock in Question 5 above.  σ2 =  ∑pi [Ri – E(Ri)]2

 A.  .0235

 B.  .0306

 C.  .0424

 D.  .0487

Question 7 of 25

An asset’s risk (sensitivity) related to the overall economy and market movement is called its ________________

 A.  total risk.

 B.  diversifiable risk.

 C.  systematic risk.

 D.  idiosyncratic risk. 

Question 8 of 25

Regarding the risk-and-return discussion, find the correct statement below.

 A.  The diversifiable risk of an asset is measured by its beta coefficient ( β).

 B.  An asset’s risk premium divided by its β  is called the reward-to-risk ratio.

 C.  The Security Market Line (SML) shows the linear relation between an asset’s expected return and its variance (total risk).

 D.  Market risk premium is the difference between the expected return on the market portfolio and the inflation rate. 

Question 9 of 25

Asset A has an expected return of 10%, i.e., E(RA)=10%. The market premium is expected to be 9%.  If the risk-free rate (Rf) is 5%, what is asset A’s beta?  Hint: E(RA) = Rf + [E(RM)–Rf].βA

 A.  1.80

 B.  1.25

 C.  0.87

 D.  0.56

Question 10 of 25

You have $100,000 invested. Of that, $50,000 is invested in IVM stock which has a beta of 1.4, $30,000 is invested in UBM stock with a beta of 1.2, and the remainder is invested in T-Bills. Which of the following is true? (Hint: T-Bills are generally considered risk-free, therefore, their beta must be …)

 A.  You have 30% of your portfolio invested in T-Bills.

 B.  Your portfolio has no diversifiable risk since it has T-Bills in it.

 C.  Your portfolio’s overall beta is 1.06.

 D.  Your portfolio is less volatile than the overall market since it has T-Bills.

Question 11 of 25

Based on the SML graph shown in the attachment, select the incorrect statement.

SML

E(Ri)

  |

  |                            

     E(RM)= 13%|————————M

  ||      *Q                  

  ||              

   Rf=5%||

  ||

  ||

  |________________|_________________ ( ? )

         bM=1.0

     

 A.  The X-axis ( ? ) of the graph should be labeled beta (βi).

 B.  The slope of the SML is (13-5)/1 = 8.

 C.  Stock Q is currently over-valued in the market.

 D.  In equilibrium a stock with a beta of 0.5 should give a 10% expected return.

Question 12 of 25

Which of the following statements regarding cost of capital is incorrect?

 A.  The overall cost of capital that covers the firm’s costs of equity, preferred stock, and after-tax debt is called the weighted average cost of capital (WACC).

 B.  The return that lenders (bondholders) require on their loaned funds to the firm is the cost of debt.

 C.  A firm’s capital structure weights are the proportions of the market value of its assets financed via debt, common stock, and preferred stock.

 D.  The beta coefficient of the firm’s stock is its cost of equity.

Question 13 of 25

ZYX Corp.is expected to pay a dividend of $3.50 per share next period. The dividend will grow at a constant rate of 7% every period forever. If the current market price for a share is $67, what is the cost of equity?  RE = (D1/P0) + g

 A.  7.00%

 B.  12.22%

 C.  14.00%

 D.  15.64%

Question 14 of 25

Given the following information, calculate the firm’s weighted average cost of capital (WACC). Market value of common stock=$60 million; market value of preferred stock=$10 million, market value of debt=$30 million; cost of common stock=15%; cost of debt=10%; tax rate=40%. The preferred stock pays a constant $4 dividend and is now selling for $50 a share. Hint: RP = D/P0, WACC = wERE + wPRP + wD RD(1-TC)

 A.  10.60%

 B.  11.60%

 C.  12.60%

 D.  13.60%

Question 15 of 25

Which of the following is true regarding financial leverage?

 A.  When a firm increases its equity and decreases its debt, its leverage declines.

 B.  Leverage is most beneficial when EBIT is relatively low.

 C.  Increasing financial leverage will always increase the EPS for stockholders.

 D.  The level of financial leverage that produces the minimum firm value is the one most beneficial to stockholders.

Question 16 of 25

Select the incorrect statement below regarding bankruptcy costs.

 A.  The explicit costs associated with corporate default, such as legal expenses, are the direct bankruptcy costs.

 B.  The implicit costs associated with corporate default, such as lost sales, are the indirect bankruptcy costs.

 C.  The explicit and implicit costs associated with corporate default are called the financial distress costs.

 D.  The costs of uncertainty associated with corporate default are flotation costs.

Question 17 of 25

Which of the following statements regarding the M&M Propositions is true?

 A.  Without taxes, the firm’s capital structure is relevant.

 B.  With taxes, a firm can increase its value by reducing debt.

 C.  Once the tax effect is considered, there is a strictly increasing linear relationship between the amount of debt and the firm value.

 D.  Without taxes, the optimal amount of leverage for a firm is zero debt.

Question 18 of 25

Use the following to answer questions 18-21

                                             Current cap. structure                Proposed cap. structure

              ————————————————————————————————-

               Assets                           $15 million                                    $15 million

               Debt                                          $0                                       $6 million

               Equity                            $15 million                                      $9 million

               Share price                         $25.00                                          $22.50

               Shares outstanding           600,000                                             ???

               Bond coupon rate                     N/A                                              8%

Assume that there are no taxes. EBIT is expected to be $2.5 million, but could be as high as $3.5 million if an economic expansion occurs, or as low as $2 million if a recession occurs. All values are market values. Ignore taxes.

How many shares would be outstanding under the proposed capital structure?

 A.  100,000

 B.  200,000

 C.  300,000

 D.  400,000

Question 19 of 25

 (Refer to the above information) What is the expected EPS under the current capital structure if there is a recession?

 A.  $3.33

 B.  $4.17

 C.  $5.00

 D.  $6.25

Question 20 of 25

 (Refer to the above information) What is the return on equity for the proposed capital structure if the expected state occurs?

 A.  16.7%

 B.  18.5%

 C.  20.0%

 D.  22.4%

Question 21 of 25

 (Refer to the above information) Which of the following is the correct calculation to find EBIT*, the breakeven EBIT for these two capital structures?

 A.  EBIT*/400,000 = [EBIT*-($6,000,000x.08)]/600,000

 B.  EBIT*/600,000 = [EBIT*-($6,000,000x.08)]/400,000

 C.  [EBIT*-($6,000,000x.08)]/600,000 = EBIT*/400,000

 D.  [EBIT*-($9,000,000x.08)]/600,000 = EBIT*/400,000

Question 22 of 25

Which of the following statements regarding operating and cash cycles is true? 

 A.  Operating cycle is the length of time between the acquisition of inventory and the collection of cash from receivables.

 B.  The length of time between the acquisition of inventory and its sale is called the days sales outstanding.

 C.  Accounts payable period is the length of time between the sale of inventory and the collection of cash from receivables.

 D.  The length of time between the payment for inventory and the sale of inventory is called the cash cycle.

Question 23 of 25

The opportunity costs the firm incurs by maintaining current assets are called ____________ and they usually rise with the level of investment in current assets.

 A.  shortage costs

 B.  order costs

 C.  carrying costs

 D.  safety costs

Question 24 of 25

Suppose that the inventory period is 40 days, the accounts payable period is 15 days, and the cash cycle is 35 days. What is the accounts receivable period? (Note: Operating Cycle = Inventory Period + Accounts Receivable Period)

 A.  10 days

 B.  25 days

 C.  35 days

 D.  50 days

Question 25 of 25

A firm has an inventory turnover of 8.11, an inventory period of 45 days, average inventory of $650,000, a receivables period of 32 days, and average payables of $750,000. What is its cash cycle? CC = Inventory Period + Receivables Period – Payables Period

Note: Inv Turnover =COGS/Avg Inv, Inv Period=365/Inv Turnover, Payables Turnover=COGS/Avg Payables, Payables Period=365/Payables Turnover

 A.  40 days

 B.  34 days

 C.  25 days

 D.  18 days

 

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Deliverable Length: 12–15 slide PowerPoint with 200–250 words of speaker notes per slide

Michelle has told you that the board is now ready to see the final presentation of your plan for MM’s new product.

“They are very eager to see what we have been working on during the past few weeks,” she says excitedly. “I am sure they will love the plan and am looking forward to your presentation.””Thanks,” you respond, feeling a few butterflies in your stomach. “I am looking forward to the presentation also. I think we have covered all of the bases and I am sure we have a solid plan. I have jotted down the order of items to cover that I think will be best for the presentation. What do you think?”

1. Objectives of plan
2. Marketing research used to select target market
3. Product
4. Pricing
5. Distribution
6. Promotional Strategies
7. Measuring results
8. Contingency Plan

“This looks like a solid format for the presentation. Let me know if you have any questions and I will be happy to help,” Michelle says exiting your office.

You close the door of your office so you can fully concentrate on preparing your presentation. You have a lot of material to cover, but you have been working on this plan for weeks. Now it’s just a matter of formulating a cohesive strategy and anticipating any questions that may arise during the presentation.

• What might somebody else say to show your proposed solution is wrong?
• What could you say to show s/he is wrong?
• What alternative solution might someone else recommend?
• What reasons might someone provide to support their solution?
• How would you respond to their reasons?
• Is there a compromise or creative solution?

 

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These are two separte question,each one need about 350 words.

1.Digital music technologies are taking over how listeners consume music. The technologies can make our listening experience better, but independent artists are not always happy about the experience. Read the following article and comment on one of the 10 listed takeaways from the 2015 Music Connected conference in London: https://www.theguardian.com/technology/2015/apr/10/things-we-learned-indie-labels-digital. What are the general feelings of independent artists toward the technology? What about your opinions? Include an additional source to support your view.

2 find a current event related to music technology. Include a summary, a link to the article and your opinion on the issue.

 

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You are a crime scene investigator on a homicide. You find that you have several types of evidence that must be photographed, logged, and recovered from that scene. More specifically, you find that there is drying blood on the floor that needs to be collected, a handgun and several shell casing near the victim, and what appears to be several hairs that are still in the hand of your deceased victim. For this assignment you are to do the following:

• Describe how you would recover dried blood, a handgun, shell casings, and hairs that are on the crime scene.
• What tools you would use to recover the evidence?
• How would you package it for safe keeping and transportation?
• What types of tests could be run on this evidence at the crime lab?

Deliverable length: 3 pages

 

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