Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.
How do the elements of the marketing mix align with the four strategy categories in the left-hand column?
Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?
Do you see room for improvement? How would this assessment be different for other types of customers?
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Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion. A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.
Assignment Criteria:
Write a report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion. You need to use at least three outside sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course.
Please support all recommendations with sound reasoning and research.
Your report needs to include but not limited to:
·Demographic Trends
oPopulation growth
oAge structure & median age
oLife expectancy
oLiteracy
·Cultural Analysis
oLanguage
oCustoms and Norms
oTraditions
·Social Institutions
oWhere does the country lie within Hofstede’s dimensions
oFamily structure
oReligious structure
oLabor organizations
·Informal Trade Barriers
oBarriers that are created by social and cultural factors
oCommunication styles
oNegotiating tactics
oMarketing concerns
oEthical concerns
§Employment practices
§Human rights
§Business practices
show the reference
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can i have an excellent writer in law dear writer please watch these videos and articles link and next read the instructions i am going to put right now http://constitutioncenter.org/learn/hall-pass/the-bill-of-rights article 1 link http://www.citizensguidetothesupremecourt.libsyn.com/ article 2 http://www.archives.gov/exhibits/charters/ link 1 http://www.findlaw.com/ click on each site they are part for this paper assignment. here are the instructions for this assignment: You have been asked to prepare a short lecture for a class on constitutional issues and the Bill of Rights. In preparation you have read chapters one and two of our textbook and watched the video entitled, “The Bill of Rights” produced by the National Constitution Center. In writing up your lecture the following issues should be discussed: What is a constitution and, for the United States, what is its predominant purpose? How does the Constitution set-up the federal government? What powers does the Constitution confer on the three branches of the federal government? What power does the Constitution confer on state governments? How does constitutional law differ from statutory law, administrative law, and common law? Why do we need the Bill of Rights and why shouldn’t the Bill of Rights have been left up to each state to develop on its own? Paper Submission Requirements: Your paper should be APA formatted and the body of your paper should be approximately two pages in length. An APA format has been provided for your convenience. For further guidance on your paper, please refer to the “Written Assignment and Research Paper Rubric.” Assignment should be uploaded in this section before midnight on Sunday. Resources for assessment: Textbook Readings: Constitutional Law Principles & Practice, chapters 1 and 2 FindLaw i am going to upload the “Written Assignment and Research Paper Rubric please take your time and read it
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Write one term paper about Ethical Mgt & Ldshp Global Eco (The textbook is linked)
A topic should be thoughtful and not overly general. The paper must be in full APA format, clearly applying at least three theories from the course and contain good references. Do NOT use a US President, general, or admiral for the topic. A business leader is the best choice, but be sure you can get enough information (even anecdotal) to discuss and evaluate her/his style. Non Western leadership also remains a good area to look at. Leaders out of the mainstream – e.g., Indian chiefs, mob bosses – may make good focal subjects. Failures of leadership also make good topics. E.g., the world is now celebrating the centennial of the greatest failure of leadership in history – The First World War. (There have been hundreds of reenactments and events in Europe already.)
Two general areas：
The first area deals with the focus of this course very directly: ethical leadership and ethics in leadership. No one seems to doubt the important linkages of leadership and ethics. However, in recent years some have questioned whether the relationship is simple: perhaps the relationship is like an inverted U, or haystack. That is, as formal emphasis on ethics increases, above a certain level there may actually be decreases in performance or satisfaction. These suggestions relate to increased stress or limited attention, not to the desirability of ethics per se. Is there some truth to this assertion? Would it be true for all ethical areas? Are there remedies?
Second, as the textbook clearly states, leadership involves two way influences. The influence of follower(s) upon leaders has been neglected in research. It is now getting greater attention. What are theses influences? Do they involve ethics? What might moderate these influence linkages?
These stories Can be thought as a term paper topic:
The biggest story was the announcement that world leaders were using the Mossack Fonseca law firm in Panama for offshore investment. There were immediate allegations of money laundering and tax avoidance/evasion. While the real meaning of all this is not yet clear, the issue does suggest some good topics for papers. Yes, sometimes the bad guys seem more interesting. It would be simple to select a leader(s) and write on possible corruption. This would make an easy, possibly exciting, but nevertheless garden variety paper.
A much better approach – focusing on the underlying patterns and issues – would first examine what international dynamics put such large sums in leaders hands and gravitated toward Panama. The paper topics then would view what and how leadership (and of course leaders) could address the issue.
The second story was the 40th anniversary of Apple computer, which may indeed be
the most influential tech company.- itself a leader in various markets. The history of this company has been jagged, to say the least. While the name Steve Jobs has come to dominate thinking on Apple, the story involves much more than that. There are many timely term paper topics here.
The last, largely overlooked, story particularly illustrates still another area of leadership. The British actress, Dame Judy Dench, won a record number of Olivier Awards. This illustrates that leadership exists in many fields, including the arts. Leadership may display a different manifestation in each field; it may demand a different style; it may be easier or harder to recognize. Movie and theater people – thespians, directors especially, plus producers, even agents and writers – may provide vivid examples of leadership in the arts. Many music conductors are also natural examples. There are interesting examples even from the graphic arts. (Ironically, the phantom artist Banksy has been particularly influential.) Some of you might find writing a paper on artistic leadership enjoyable.
write 15-20 pages.
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Conduct research on the United States and two other countries cultures consulting The Hofstede Dimensions. Respond to the questions below in a persuasive essay in 2–3 pages in APA format and citation style.
How do various factors of one’s job contribute to satisfaction in different cultures?
A recent study attempted to answer this question in a survey of over 49 countries. The authors of the study distinguished between intrinsic job characteristics (having a job that allows one to use one’s skills, frequently receiving recognition from one’s supervisor) and extrinsic job characteristics (receiving pay that is competitive within a given industry, working in an environment that has comfortable physical conditions) and assessed differences between the two in predicting employee job satisfaction.
The study found that, across all countries, extrinsic job characteristics were positively and consistently related to satisfaction with one’s job. However, countries differed in the extent to which intrinsic job characteristics predicted job satisfaction. Richer countries, countries with stronger social security, countries that stress individualism rather than collectivism, and countries with a smaller power distance (those that value a more equal distribution of power in organizations and institutions) showed a stronger relationship between the presence of intrinsic job characteristics and job satisfaction.
What explains these findings? One explanation is that in countries with greater wealth and social security, take concerns about survival for granted, and thus employees have the freedom to place greater importance on intrinsic aspects of the job. Another explanation is that cultural norms emphasizing the individual and less power asymmetry socialize individuals to focus on the intrinsic aspects of their job. In other words, such norms tell individuals that it is okay to want jobs that are intrinsically rewarding.
Huang X. & Van De Vliert, E. (2003). Where intrinsic job satisfaction fails to work: National moderators of intrinsic motivation. Journal of Organizational Behavior,24(2), 159–179. doi:10.1002/job.186
Checklist:
Compare facts about each of the three countries. How are these countries different according to Hofstede?
Determine which of the three countries is most likely to have higher job satisfaction and motivation among employees. What motivational theories are most relevant in each country?
Explain your answer and persuade your audience using motivation theory from the Robbins and Judge (2013) text.
Provide your conclusion, summarizing your point of view regarding the above.
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Continue to explore the fictional company you created in Week 2.
You have decided it is time to hire additional employees and would like to have a job fair. It is your responsibility to persuade the organization that the job fair will be beneficial.
Answer the following in a 200- to 300-word response:
What types of communication would be most effective in persuading the groups in your organization–including trainers, employees, programmers, and managers–that the job fair will be beneficial? Describe these communication types and explain why they would be effective.
Now that you have decided on the most effective method of communicating to your organization, you have set up a booth at the local job fair to generate interest in your new company and search for prospective employees.
Create a 1-page brochure describing your company’s structure, business model, and culture. Describe how organizational culture has influenced your business.
Post your persuasive communication response and brochure as an attachment.
Format your brochure consistent with APA guidelines.
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Create a 10-slide PowerPoint presentation to explain a selected company’s transportation and warehousing strategy to potential investors and lenders.
Supply chain managers coordinate all of the activities in the supply chain process into a seamless network. The transportation function of the supply chain focuses on the movement and delivery of goods and services in the supply chain network from suppliers to manufacturers to the ultimate consumers. Decisions must be made as to which mode of transportation is used to move products along with the type of warehousing systems that will be used. Many companies are choosing to outsource their supply chain to companies such as UPS.
Competency 1: Design a supply chain to support an organizational strategy.By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Describe the overall transportation objectives of a selected company.
Evaluate the modes of transportation that an organization uses to move products from factory to customers.
Evaluate the advantages and disadvantages of the locations for an organization’s factories and warehouses.
Analyze the economic and political factors that can impact an organization’s transportation and warehousing network.
Competency 2: Improve efficiency in the supply chain.
Describe how technology is used for managing an organization’s transportation and warehousing network.
Competency 3: Manage a supply chain in order to satisfy customers.
Recommend improvements for an organization’s transportation and warehousing network.
Competency 4: Communicate in a professional manner that is consistent with the expectations for supply chain managers and participants.
Exhibit proficiency in writing, critical thinking, and research; adhere to APA style and formatting.
Chopra, S., & Meindl, P. (2016). Supply chain management: Strategy, planning, and operation(6th ed.). Upper Saddle River, NJ: Prentice-Hall.
Deliverable:
Select one company from the list below and wrote a paper about their supply chain strategy and their use of forecasting and planning to develop their strategy. You may use either the same company or a different company from the list for this assessment.
L. L. Bean.
Amazon.com.
Starbucks.
Intel.
Johnson and Johnson.
Create a Microsoft PowerPoint presentation to explain your selected company’s transportation and warehousing strategy to potential investors and lenders. You can research your responses in the Capella library and on the Internet.
When creating your presentation, include the following information:
Slide 1: List the presentation title, the company name, the date, and your name.
Slide 2: Describe the overall transportation objectives of the company.
Slide 3: Describe and evaluate the modes of transportation that the company uses to move products from factory to customers.
Slide 4: Identify the locations of the factories and warehouses.
Slides 5–6: Evaluate the advantages and disadvantages of the locations for the organization’s factories and warehouses.
Slide 7: Analyze the economic and political factors that can impact their transportation and warehousing network.
Slide 8: Describe how technology is used to manage the organization’s transportation and warehousing network.
Slide 9: Make recommendations for improving the organization’s transportation and warehousing network.
Slide 10: List of references using APA format. Include at least three resources
You may use additional slides, if necessary. Provide your information as a bulleted list on the slides and insert explanations where applicable. Use the notes section in MS PowerPoint to add additional information and clarity to your presentation.
Reminders:
Provide a minimum of three references that you used in formulating your responses.
Verify that you have included all of the required sections in your presentation.
Check for proper use of mechanics and apply APA standards to citation of sources.
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Research your state’s public information disclosure act.
Write a 1-2 page paper comparing your states public information disclosure act to the freedom of information act.
Within your paper be sure to include the following:
An overview of your state’s public information disclosure act
An explanation of the at least three differences in the protection of individuals by the state as it compares to the protection from the Federal Freedom of Information Act
Identify a minimum of three differences noted between your state’s disclosure act and the Freedom of Information Act
Identify which differences are important to an individual’s privacy?
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Please see attached documents to complete assignment. Work Must be Shown.
Assignment
The Capital Project Case Study, Part 2 spreadsheet provides cash flow data (costs and benefits) for the proposal. Download and save this Excel spreadsheet, and use the information provided to complete the following:
Determine the cash inflows and outflows for each year.
Evaluate the capital project by calculating the following metrics:
net present value (NPV)
internal rate of return (IRR)
modified internal rate of return (MIRR)
payback period
discounted payback period
Indicate whether the project is acceptable, assuming Jiranna has a corporate policy of not accepting projects that take more than 3.5 years to pay for themselves, and assuming an 11% cost of capital.
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ASSUMED CERTAINTY: PIVOT TABLES AND MULTI-ATTRIBUTE DECISION MAKING
Assumed Certainty: Multi-Attribute Decision Making (MADM)
Scenario: You are the Vice President of Franchise Services for the Happy Buns restaurant chain. You have been assigned the task of evaluating the best location for a new Happy Buns restaurant. The CFO has provided you with a template that includes 6 criteria (attributes) that you are required to use in your evaluation of 5 recommended locations. Following are the 6 criteria that you will use to evaluate this decision:
Traffic counts (avg. thousands/day)—the more traffic, the more customers, and the greater the potential sales.
Building lease and taxes (thousands $ per year)—the lower the building lease and taxes, the better.
Size of building (square feet in thousands)—a larger building is more preferable.
Parking spaces (max number of customers parking)—more customer parking is preferable.
Insurance costs (thousands $ per year)—lower insurance costs are preferable.
Ease of access (subjective evaluation from observation)—you will need to “code” the subjective data. Use Excellent = 4, Good = 3, Fair = 2, and Poor = 1.
Now that you have collected the data from various sources (your CFO and COO, local real estate listings, personal observation, etc.), you have all the data you need to complete an analysis for choosing the best location. Download the raw data for the 5 locations in this Word document: BUS520 SLP1V1 (SEE ATTACHED)
Assignment
Review the information and data regarding the different alternatives for a new restaurant location.
Then do the following in Excel:
Table 1: Develop an MADM table with the raw data.
Table 2: Convert the raw data to utilities (scaled on 0 to 1). Show the utility weights in a second table.
Table 3: Develop a third table with even weights (16.7%) for each variable.
Evaluate Table 3 for the best alternative.
Table 4: Complete a sensitivity analysis by assigning weights to each variable.
In a Word document, do the following:
Discuss the process used to put together Tables 1–4 above.
Provide the rationale you used for choosing for each of the weights you used in Table 4.
Give your recommendation of which location the company should choose (based on results of Table 4).
SLP Assignment Expectations
Excel Analysis
Complete Excel analysis using MADM (all four tables noted above must be included).
Accurate Excel analysis (Excel file includes working formulas showing your calculations; all calculations and results must be accurate).
Written Report
Length requirements: 3 pages minimum (not including Cover and Reference pages). NOTE: You must submit 2–3 pages of written discussion and analysis. This means that you should avoid use of tables and charts as “space fillers.”
Provide a brief introduction to/background of the problem.
Discuss the steps you used to compile the Excel analysis (i.e., the four tables).
Discuss the assumptions used to assign weights to each variable of your sensitivity analysis (Table 4). That is, provide the rationale for your choice of weights for each variable.
Provide a complete and meaningful recommendation related to the location that should be chosen as a new site.
Upload both your Excel file and written Word report to the SLP 1 by the assignment due date.
