Instructions for Capstone Project Part 4
It’s time to finalize your research and put together your final proposal. Below is the summary of what is required for the final proposal.Project Part 4 is the final written analysis of your company’s strategic plan. Be sure to include:SummaryExecutive SummarySubmit all of the previous project parts, incorporating any feedback received from your instructor.Required Sections:Part 1 IntroductionIntroduction and overview of your selected company along with an initial analysis of the growth opportunityCountry of ChoiceMode of EntryPart 2 Cultural Exchange and Marketing StrategyCultural DifferencesDistributions Methods: Product/Market, Pricing and PositioningPart 3 Strategic AuditInternal EnvironmentExternal EnvironmentStrengthsProblem AnalysisRecommendations and Implementation CostsIn addition, create a 10-15 minute PowerPoint Recorded presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion.Submission Requirements:Submit your final written analysis of the company’s strategic plan for the expansion opportunity overseas. It should be eight to ten pages in length. Submit the recorded presentation video.**** PLEASE SEE ATTACHED CAPSTONE PROJECTS 1 – 3 TO HELP COMPLETE THE FINAL PROJECT.
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