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2 separate discussion question
1.
- For the television and radio marketing campaign:
- What is one metric that Digital Worldwide can use to measure the success of this marketing campaign?
- Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
- For the online marketing campaign:
- What is one metric that Digital Worldwide can use to measure the success of this marketing campaign?
- Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
- SEE ATTACH RECORDING FOR QUESTION 1
- 1-2 paragraph
2. Research Dell Corporation and Hewlett Packard. Analyze each company’s competitive strategy. Are they really in competition with each other? If so, how? Which company is the better competitor? Why? Which has the best chance for a successful future? Why?
- 1-2 paragraph
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