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Marketing Strategy
part one Secondary Sources
Identify three or more of the secondary sources of information available to REI. Develop a short analysis of the value of the secondary sources of information available to REI. How valuable are these studies to the company? Submit your analysis in the assignment area.
Please review the attached ” paper
part 2 Marketing Strategy
Resources; REI
Web site.
Visit the REI Web site and select a product category, such as outdoor apparel. Review the category and determine what you believe is the company’s marketing strategy for that category.
How does the strategy for REI compare to the strategy of one of the competitors you selected in the Market Position discussion in Unit 1? What are some changes you would recommend to REI to maximize their strategy in your chosen product category?
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