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Analyze marketing case Study
Please read case 2 starts from page 332 to 337 (The book is attatached)
I have attached an example…..Just follow it
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Analyze the case
- Problem Statement
- Situation Analysis – 5C’s
- Alternatives
- Recommendation
- Implementation
The situation analysis is like that:
- Company:
- Competitive advantage
- Product/market position
- Firm strategy & culture
- Sales process
- Sales structure, skills, compensation
- Implementation & evaluation
- Customers:
- Buying process/cycle
- Benefits sought/needed
- Competitors:
- Same as company
- Collaborators:
- Competitive advantage
- Complementary benefit proposition
- Context:
- Culture
- Legal/political
- Technology
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