Tell me and the class two types of “relationships” you have with a particular brand or company…
1) one that is strictly a monetary or financially-based reward relationship (such as buy 12 cups of coffee at Biggby with their card and get one free, etc.)
2) one that is more than monetary, such as one that is built around a social relationship or one that is more than simply buy one/get one, etc.
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What does it take to become loyal to a brand beyond strictly a monetary gain for purchases?