1)In Chapter 8, we learned that products go through their own life-cycles (i.e., Introduction, Growth, Maturity, Decline). In the maturity stage of a products’ life-cycle, companies can modify their 1.) market, 2.) product, and/or 3.) marketing mix.
Based on what you learned in Chapter 8, I would like you to identify a product (goods or services) or a brand that you think is currently in the maturity stage and discuss what strategies the company uses to stay competitive.
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2)While pricing is important in creating customer value, many companies do not handle pricing well. I would like you to name and briefly discuss a company/brand that has used pricing well and to its advantage (note that a company can use pricing to its advantage when setting prices both low or high).