Goal: The goal of this assignment is to learn more about the challenges to social media marketing around the world.
Format Requirements: The paper is to be 4–6 pages in length (typed, double-spaced, 12-point font) excluding the title and reference pages. The student will automatically lose points if these guidelines are not followed. A minimum of 4 journal articles and books should be used for this assignment. All journal articles, media, and books should be referenced according to APA style (the library has a copy of the APA Manual).
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Content Requirements: Based on the course readings and the student’s own research, the paper should address challenges to social media marketing in at least two countries. Be sure to include information on what is being done to overcome those challenges.