Critical Thinking Assignment: Global Expansion: Brick-and-mortar, eBusiness, and eCommerce


Assume you are a manager at a medium-sized brick-and-mortar organization based in the Middle East and are looking to enter the global market. You have been asked to assess the company’s current business model and come up with a recommendation for scaling it up with IT security in mind.

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Write a paper that includes the following:

  • A description of the following business models:
    • brick-and-mortar.
    • e-business.
    • e-commerce.
  • For each model, discuss best practices you would employ to keep your customers’ personal data safe.
  • Recommend the model that is best suited for global expansion, explaining your reasoning.

Keep in mind, we are most interested in your explanation of the steps you would take to identify a suitable model in accordance with security goals. Use diagrams, where appropriate.


  • Your paper should be 4 pages in length, not including the title and reference pages.
  • You must include a minimum of Three (3) credible sources and information from the module to support your writing.
  • Your paper must follow University academic writing standards and APA style guidelines, as appropriate.
  • You must submit all assignments to the Turnitin Originality Check.
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