homework final wk

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan.

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Include the following:

  • Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements:

  • Required executive summary elements:
    • Strategic Objectives
    • Products or Services
  • Optional executive summary elements:
    • Resources Needed
    • Projected Outcomes

Integrate the previous weeks’ sections, and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:

  • Incorporate Understanding Target Markets (Week 2)
  • Incorporate Promotion and the Product Life Cycle (Week 3)
  • Incorporate Price and Channel Strategy (Week 4)
  • Incorporate Marketing Communication and Brand Strategy (Week 5)
  • Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)

Cite a minimum of three peer-reviewed references.

Include all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.

Format your assignment consistent with APA guidelines.

 
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