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  • Explain the nature of intermediaries in the Hospitality industry.


You are the owner of a new small, 25-room hotel. You have found that it is not cost-effective to market on your own, nor do you have funds to hire a marketing company. You decide that you are going to market by using 4 different intermediaries. Complete the following:

  • Choose 4 intermediaries that you would use, and share the Web sites.
  • Explain why you chose them.
  • If pricing information is listed, what percentage would they take of the reservation?
  • Do you see any drawbacks in using intermediaries?
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