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Course Objective(s):

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  • Understand and implement a SWOT analysis
  • Contrast different pricing strategies.


  • Conduct a competitive analysis and a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
    • You will use the organization that you spoke of in your forum response this week.
  • Contrast different pricing strategies.
    • Look for different pricing strategies in the organization, and explain what they currently are using as an organization.
    • Hotel example:
      • AAA
      • Senior
      • Military
      • Rewards member
    • Restaurant example:
      • Lunch crowd
      • Rewards program
      • Bundling
      • Happy hour
      • Military
  • Do you agree with the pricing strategy based on what you learned in the SWOT analysis with relation to competitors in the local market? Why or why not?
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