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From Spam to Viral Marketing from John CleeseOne B2B marketer used a lot of silliness to increase its Web traffic tenfold and generatethousands of sales leads starting a viral phenomenon which went from a wacky idea torevenue-generating success. This is one of the first examples of a successful viral marketingcampaign.http://www.backuptrauma.com/video/default2.aspxDiscuss the following questions using an organization of your choice:1) Why is the Internet such an attractive marketing arena for businesses?2) If you owned a business how would you use the Internet to attract customers?
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