marketing class

this paper in counties of a previous paper you did.

it is about Universal Studious Orlando

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. Implementation, Evaluation and Control (1 page only with in text citation, APA style )

the coming questions can help you get the paper done.

V IMPLEMENTATION, EVALUATION, AND CONTROL

  • Is the marketing organization structured appropriately to implement the marketing plan?
  • What specific activities must take place? Who is responsible for these activities?
  • What is the implementation timetable?
  • What other marketing research is necessary?
  • What will be the financial impact of this plan on a one-year projected income statement? How does projected income compare with expected revenue if the plan is not implemented?
  • What are the performance standards?
  • What monitoring procedures (audits) will take place and when?
  • Does the firm seem to be trying to do too much or not enough?
  • Are the core marketing strategies for achieving objectives sound? Are the objectives being met, and are the objectives appropriate?
  • Are enough resources (or too many resources) budgeted to accomplish the marketing objectives?
 
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