Length: 2,000 – 2,500 words
You must use the guidelines provided below. However, here are a few headings for you to think about. Your program should be presented in business report format.
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Successful campaigns will be easy to understand, simple to implement, comprise measurable objectives and be of significant interest and relevance to the target audience. Upon completion, a written PR Plan of 2,500-3,000 words (approx. 15 pages), not including tables and the appendix, and in a font size and type of your choice.
Your PR Plan will comprise the following sections:
- Executive summary
- Contents Page
- Research and development
- Situational analysis
- Goals and objectives
- Key target publics