Read an article about STRATEGIC INFORMATION SYSTEMS then answer 1 question

Organizational Strategy and IT: What’s wrong with Analytics? Why IT Fumbles

Organizational strategy may be considered as the coordinated set of actions that leverages the use of organizational design, management control systems and organizational culture to make the organization effective by achieving the organization’s objectives. The organizational strategy works best when it meshes well with the IS strategy. Optimized organizational design and management control systems support optimal business processes which reflect the firm’s values and culture.

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Organization structure is the way of designing an organization so that decision rights are correctly allocated. The structure of reporting relationships typically reflects the flow of communication and decision making throughout the organization.

Take an example company (which is SNAPCHAT) who is currently trying to set up a structure for its analytics to succeed and serve their organization’s goal of an effective marketing. They are trying to gain customer insights aimed at better loyalty and retention. Considering the above discussion, assume you are an outside consulting firm and review the HBR reading “Why IT Fumbles Analytics”

1- Read the HBR paper which is provided on attached file” Why IT Fumbles Analytics”

then answer the question below:

1- How can the organization strategy and structure be optimized to support the IS strategy for successful analytics? ( For Snapchat )

The answer is only one page ( I look forward to have organized answer with clear words) Please add the resources’ links.

2- I will present the answer so After you answer the question make 2 PowerPoint slides that explain the answer and write down what I have to say in the presntion. The presentation is 4 mint.

Thank you

 
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