role of product differentiation in a global context

Read the following article about Apple at http://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/. Think about the role of product differentiation in a global context and then answer the following questions:

  • How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?
  • What does the Apple experience tell us about risks associated with strategic alliances or the risks associated with not pursuing strategic alliances?

Your well-written paper should meet the following requirements:

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  • 4 pages in length ((without the cover page and the reference page)
  • Support your analysis by referencing and citing at least three credible sources
  • it is very important to cite what ever have to be cited
  • follow the template the attached (APA style)
 
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