Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product or service before beginning this project.
NEW PRODUCT – a new line of designer jeans called Starbutts
OUR PARENT COMPANY – Starbucks
Explain a competitive analysis of the organization and offering of the assignment using the “Strategy and Positioning Analysis” template.
I have attached the “Strategy and Positioning Analysis” template.