The author of our course textbook developed his business model canvas approach to business planning through the instrument of his doctoral thesis. Note the two articles in the reading material (uploaded) that relate some of the development of the Osterwalder and Pigneur business model canvas (along with other uploaded models). These articles, plus additional sources you can locate in the online library, will help to give you insight into the person behind the management approach that is the central focus of our comprehensive course project.
Write a 450-600 word research paper in APA format (using the two scholarly articles referenced above, plus two additional journal sources) that lends insight into the development and use of the business model canvas and the person(s) who developed it. NOTE: Four (minimum) scholarly journal sources are required for this paper.
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- Discuss the genesis of the Business Model Canvas
- What are the unique features of the approach of the Business Model Canvas?
- How does the Business Model Generation compare/contrast to other business model approaches?
- What are the benefits and/or limitations of using Osterwalder’s business model canvas in the context of your organization?
Utilize the APA Helps as necessary in the Course Materials (in the Lessons area) to help you present your brief paper in APA format, which means that you need to write a Title Page and References Page separate from the body of the text of the paper (no abstract or author note are needed).