On page B4 in today’s WSJ there is an article on Snap and their decision to offer their product on-line. Analysis the product and marketing approach. Then consider the product’s attributes and how the different market segments would view the same attribute in different ways.
Remember this is not a research paper, it is an opportunity for you to use your minds and the material in the book, to apply knowledge to a real world situation. write about 2 pages
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