Zipcar Market Feasibility Assessment Presentation (zipcar.com)
The purpose of this project is to create an opportunity to assess the potential for taking the U.S Company Zipcar to Lima, Peru (South America). Zipcar is the world’s leading car-sharing service currently operating in 8 different countries. You will form and prepare a Microsoft PowerPoint presentation with an accompanying Microsoft Word Document.
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Please include details for the following:
- Macro analysis — Future of car-sharing? Mobility?