This week you will conduct some research on two companies that market products to consumers over the age of 50.
The size of the consuming population over the age of 50 continues to grow. What are some of the ethical and pricing issues involved in targeting this age group? Research two companies that market to this age group. Describe the company and products. What are their individual strategies: how are they similar, how are they different? Is the company ethical? How do they market their products? Is the product a high or lower priced product?
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In your follow-up posts, continue the conversation with your peers by asking questions or sharing experiences that relate to what they have written. Explore the topic of pricing concerns fully, looking at all points of view.