This paper requires solid research using credible secondary sources citing 5 – 8 credible references sources including IBIS. The annual reports and web pages of the specific competitors should be used for foundational information but present a potential biased perspective of the company. Therefore, they should not be used for support throughout the paper itself. The final paper should be approximately eight to ten pages plus references and exhibits. Paper MUST be in APA format with a Cover page, Table of Contents, Reference page and any applicable appendices. NOTE: Section 5 and Section 6 should represent a robust analysis from your background related to the stats in Sections 1-2-3-4. This is where you really drill into the analysis!
(Note: Wikipedia is not considered an academic resource – applies to all papers).
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